Actress and comedian Tiffany Haddish will star in Groupon’s Super Bowl commercial this year.
The Girls Trip star has been named Groupon’s latest spokesperson, and unlike most celebrity endorsers, she actually has an authentic connection to the brand: last year, she took Will Smith and Jada Pinkett Smith on a Cajun swamp tour she found on Groupon, an experience she recently regaled to late-night host Jimmy Kimmel. According to Groupon, Haddish "ranks in the top one percent of most frequent Groupon purchasers."
The company marked the announcement with a series of videos starring Haddish in which she uses her signature sense of humor to answer a number of questions, like “What is your perfect date?” and “Does Groupon make you look cheap?”
"Nobody knows Groupon like I know Groupon. I've been speaking out for them for years," said Haddish in a statement. "In fact, I should have already been their spokesperson. I've invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses."
The brand’s 30-second Super Bowl spot, its first in seven years, will air during the fourth quarter of the game. Creative is being handled by Chicago-based O’Keefe Reinhard & Paul.