Mark Wahlberg donates $1.5m to Time's Up following gender pay gap...
The Hollywood campaign against sexual harassment in the workplace, Time’s Up, has received a $1.5m donation thanks to actor Mark Wahlberg. The donation follows widespread criticism after it was...
View ArticleApple Health data used in German murder case
A court in Germany has used Apple Health data to provide crucial evidence in a murder trial.Charged with rape and murder, the accused, Hussein K, has admitted his guilt but disputed some details....
View ArticleProtesters trash H&M store in South Africa over 'coolest...
The backlash over a ‘racist’ product image featured on the H&M website has continued for the retailer as protesters stormed - and trashed - an outlet in South Africa this weekend. Hitting headlines...
View ArticleBritish Army looks to instil confidence in potential recruits with 'This...
The British Army has revealed its latest recruitment campaign hoping to give aspiring recruits the belief and confidence that they can thrive in the army. Reported on Wednesday (10 January), the £1.6m...
View ArticleSnapchat redesign fails to win over fans with overwhelmingly negative App...
Snapchat’s recently introduced redesign hasn’t won over fans. Rolled out at the end of 2017, the refreshed look was brought to the UK, Australia and Canada but so far has proved unpopular, with 83% of...
View ArticleWant to start a publisher co-op in Asia? Pangaea Alliance, Delta and KPEX...
The monopolisation of advertising dollars by digital behemoths Facebook and Google over the years has seen a sharp decrease in advertising revenue for publishers of all sizes.Backed into a corner, some...
View Article10,000 Chinese millennials attend Absolut's 100 Nights events
Close to 10,000 Chinese millennials attended Absolut’s 100 nights event on New Year’s Eve in China, with a further 4.9 million people viewing the events online.The vodka brand hosted 100 New Year’s Eve...
View ArticleThese stories die if we don’t tell them: behind Discovery Southeast Asia’s...
Much like many well-loved media brands, Discovery Networks has changed with the times but the audiences and ecosystems around the brand are a bit reluctant to move on.This is particularly true in...
View ArticleDentsu's 2018 ad spend forecasts 'show a market in transformation,...
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate from a 4.2% increase in 2018, up from 3.5% in 2017, because of the upcoming Winter...
View ArticleHyundai takes on Blue Monday with psychology experiment and video campaign to...
To help combat the effects of today’s ‘Blue Monday’, reputed by academics to be the most depressing day of the year, Hyundai Motor UK has launched a series of videos examining the potential of colour...
View ArticleAirbnb is spending $100,000 to promote listings in Trump’s “shithole” countries
Airbnb plans to spend at least $100,000 on digital ads to promote listings in African nations, Haiti and El Salvador after President Trump referred to them as “shithole countries” during an immigration...
View ArticleGoodbye Facebook: how publishers can survive and thrive in 2018
Last week, Mark Zuckerberg outlined upcoming algorithmic changes to what Facebook shows you on your Newsfeed.For the average Facebook user, this change should be positive, resulting in more ‘meaningful...
View ArticleThe agency model that can prevail in 2018
2017 was an annus horribilis for the holding companies. WPP has seen its largest share price fall in decades and revenues at the big six fell on average 0.3% during the second and third quarter of...
View ArticleBeeswax snaps up RTBKit assets
Adtech outfit Beeswax has announced the purchase of the assets of the RTBkit open source bidder, with the acquirer maintaining that its new asset will continue to be supported by the open source...
View ArticleGirls Trip star Tiffany Haddish will star in Groupon’s Super Bowl spot
Actress and comedian Tiffany Haddish will star in Groupon’s Super Bowl commercial this year.The Girls Trip star has been named Groupon’s latest spokesperson, and unlike most celebrity endorsers, she...
View ArticlePlace your bets: 2018 will be the year of hard choices
2018 will be the year in which advertising agencies make some of the hard choices that they’ve been putting off for a decade.I say a decade because the industry’s need for reformation can be traced...
View ArticleCancer Research urges Ofcom to tighten junk food ad rules to halt obesity...
Cancer Research has tightened the screw on Ofcom, imploring the TV regulator to harden “out of date” regulations around when ads promoting junk food can be broadcast.The charity is putting pressure on...
View ArticleBirds of the same feather: The unmissable link between ad fraud and fake news
Singapore has formed a select committee to tackle fake news, or what it calls ‘deliberate online falsehoods’, and to make recommendation on strategies to deal with them.First announced in 2017,...
View ArticleCreative work of the week APAC: Kraft reward mothers in Indonesia for their...
The winner of this week's creative work of the week in Asia Pacific is Kraft Heinz, which treated 36,000 mothers in three cities across Indonesia to their favourite meals, served up by three renowned...
View ArticleAd of the Day: Plan International's 'Sheboard' app challenges...
The words used to describe young girls are often very different to those applied to boys. Girls are "princesses" where boys are "heros", they are "pretty" while boys are "strong"– however, a new app...
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