It appears as though Lyft fared better last year than its scandal-ridden rival Uber: according to the ride-sharing app’s 2018 Economic Impact Report, its drivers earned $3.6bn last year, up from $1.5bn the year prior.
The report also claims that about a quarter of a million Lyft passengers got rid of a household vehicle last year thanks to the availability of ridesharing. Additionally, 50% of passengers said they use their car less because of Lyft, while 25% said that owning a personal vehicle is less important to them now.
According to the report, Lyft passengers spent an additional $2bn in their local communities last year, a jump from 2016’s $750m. Lyft drivers also provided passengers with a total of 375 million rides last year, which the company said saved its users “92 million travel hours compared to other transportation.”
The report sums up a year in which Lyft made a big marketing push to get the word out about its service. In March, the app named Wieden + Kennedy New York its agency of record. The agency’s first large-scale work for the brand came in September with the launch of ‘It Matters How You Get There,’ a campaign starring Jeff Bridges. A subsequent iteration of the campaign starred actress Tilda Swinton and comedian Jordan Peele.
