Marketing’s Changemakers: Fiji Water on why it's donating $100,000 to...
Welcome to Marketing’s Changemakers, a new series from The Drum which will tell the stories of brands trying to change the world in ways both big and small. Here, Fiji Water's chief creative officer...
View ArticleLyft says roughly 250,000 of its passengers got rid of a household vehicle...
It appears as though Lyft fared better last year than its scandal-ridden rival Uber: according to the ride-sharing app’s 2018 Economic Impact Report, its drivers earned $3.6bn last year, up from $1.5bn...
View ArticleBeats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign
Beats by Dr. Dre has released the latest installment of its global ‘Above the Noise’ campaign featuring some of the world’s best winter athletes, just in time for the Olympics.Starring US stars Shaun...
View ArticleTostitos has created a customizable ad generator that makes fun of Super Bowl...
With Super Bowl LII just weeks away, Tostitos has rolled out a customizable digital invite generator for those who are planning on hosting a game day party this year.Of course, the brand’s “invite...
View ArticleYouTube doubles down on brand safety, promising greater transparency for...
After a “difficult year” for its video-sharing site YouTube, Google has unveiled a host of brand safety assurances as part of a concerted effort to lessen concerns raised by successive ad misplacement...
View ArticleTime's Up: Diet Madison Avenue curates the ad and media industry's...
An anonymous Instagram account by the name of "Diet Madison Avenue" has started calling out men accused of sexual misconduct in advertising and media.The social media platform has been home to this...
View ArticleUK ad spend to increase by just 0.3% in 2018 amid digital growth slowdown and...
UK ad spend will only grow by 0.3% in 2018 according to the Institute Practitioners in Advertising's (IPA) latest Bellwether report.Despite tailwinds from tentpole events like the Winter Olympics and...
View ArticleHaptik provides a chatbot to charity to inform and educate about cyber...
Times Internet's AI chatbot Haptik has collaborated with Akancha Against Harassment (AAH) to provide a 24x7 chatbot on the AAH website to inform and educate about cyber harassment along with providing...
View ArticleImpact Radius appoints new MD for Asia Pacific and hires first ever CMO
Digital marketing platform Impact Radius has brought in Adam Furness from RhythmOne as its new managing director for Asia Pacific.It has also appointed its first ever chief marketing officer in Scott...
View ArticleHum by Verizon trots out mini therapy horses to show the good connected...
A group of people with mini therapy horses are helping people feel good, and they depend on their vehicles to spread their equine version of happiness. That’s the subject of a new campaign for Hum by...
View ArticleFrank Lampard heads up Barclays' Premier League 'game...
Barclays, the official banking partner of the Premier League, has tapped Chelsea and England veteran Frank Lampard to talk gamechangers in football and beyond.The marketing campaign from HSE Cake is...
View ArticleUS Creative Work of the Week: Amigos for Kids raises awareness of signs of...
A very serious subject got a thoughtful campaign and earned the respect of our readers, who voted it the US Creative Work of the Week.Indie agency Republica partnered with non-profit organization...
View ArticleWhy all agencies should treat themselves like a top client
We’ve all been there. The rebrand that’s been planned for over a year, the website that desperately needs updating or the discarded awards submission – all stretching far beyond their assigned...
View ArticleThe Indian ad industry to grow with a compound annual growth rate of 11% till...
The Indian ad Industry is expected to grow with a compound annual growth rate (CAGR) of 11% till 2020, according to a collaborative report by Dentsu Aegis Network and Exchange4Media group (DAN-E4M).The...
View ArticleBranded Entertainment Network unveils major enhancements to its four key...
Branded Entertainment Network (BEN), which connects global brands to consumers through the power of popular entertainment, and also presents The Drum’s ‘What’s the Story?’ video feature, has unveiled...
View ArticleNestle is selling its US candy brands to Italy’s Ferrero for $2.8bn
Nestle is selling its US confectionary branch to Italy’s Ferrero, the maker of Nutella, for $2.8bn.The move comes as the food giant looks to prioritize areas that show more growth potential. In a...
View ArticleCES isn’t about the hardware anymore: it’s about software, data, and the...
For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware...
View ArticleSpike's Farewell: We Are Social and Paramount give explosive sendoff via...
We Are Social created the interactive sendoff for Spike in preparation of the launch of the rebranded Paramount Network, utilizing Facebook Live and Instagram to complement the channel's current airing...
View ArticleUnited Airlines makes super heroes of Olympians and employees
United Airlines, in celebration of Team USA’s participation in the upcoming Olympic and Paralympic Winter Games 2018 in PyeongChang, South Korea, is shining a spotlight on Olympians and its own...
View ArticleEurosport secures StubHub as first ecommerce partner to sell sports tickets...
Eurosport has partnered with eBay company StubHub to sell sports tickets directly through its website.The Discovery-owned sports broadcaster hosts audiences on site via its VOD player and its sports...
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