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Which agencies & creatives won the most awards globally in advertising during 2017? The Drum's Big Won Rankings revealed

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Welcome to The Drum’s Big Won Rankings, which reveals the most successful creatives and companies working in advertising according to their awards haul from the last 12 months. 

The research included 4,586 separate pieces of work from 1,886 agencies and involved 737 executive creative directors, 387 chief creative officers, 2,279 creative directors, 411 creatives, 1,485 copywriters, 1,846 art directors, 214 planners and 731 designers.

Perhaps unsurprisingly, America was found the be the most successful country for total award wins which totaled 6026 points, followed by  Australia with 2436 points and India scored 2248 points for the year. The United Kingdom came fourth with 2164 points and fifth was Brazil with 1960 points. 

The points total was made up of winners taken from a global array of the industry's top awards, including D&AD, Cannes Lions and the Clios, among many more. 

Below are lists of the winners and the number of points they accrued from their award wins through out 2017. 

The full report will be released on 19 February including top agencies by region, top planners and more details on award winning creatives.

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Top 10 Networks

 

Agency
Points

BBDO
3999

Ogilvy
2586

McCann
2532

DDB
1861

Publicis
1402

TBWA
1345

Leo Burnett
1299

JWT
1249

Y&R
1105

Grey
803

 

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Top Holding Companies

 

Company
Points

Omnicom
7823

WPP
6150

IPG
3480

Publicis
3298

Dentsu Aegis
1413

 

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Top 10 countries for Creativity 2017

 

Country
Points

United States
6132

Australia
2436

India
2248

United Kingdom
2198

Brazil
2050

Japan
1650

France
1596

Canada
1583

United Arab Emirates
1571

Spain
1449

 

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Top 10 Media Agency Networks

 

Network
Points

Mindshare
168

OMD
151

PHD
115

Starcom
102

UM
68

Mediacom
64

Havas Media
61

MEC
43

Initiative
28

Zenith
6

 

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Top 10 Agencies for Creativity

 

Agency
Location
Points

Clemenger BBDO
Melbourne, Australia
799

AlmapBBDO
Sao Paulo, Brazil
601

BBDO
New York, USA
518

McCann
New York, USA
507

Betc
Paris, France
430

ColensoBBDO
Auckland, New Zealand
397

Dentsu
Tokyo, Japan
397

ImpactBBDO
Dubai, UAE
43

David
Miami, USA
28

adam&eveDDB
London, UK
309

 

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Top 10 most awarded Campaigns

 

Campaign
Client
Agency
Points

Meet Graham
Transport Accident Commission
Clemenger BBDO Melbourne
533

Fearless Girl
State Street Global Advisors
McCann New York
308

Like my Addiction
Addict Aide France
Betc France Paris
212

The Refugee Nation
Amnesty International
Ogilvy New York
199

Hungerithm
Mars Chocolate Australia
Clemenger BBDO Melbourne
172

THE IMMUNITY CHARM
Ministry of Public Health, Afghanistan
McCann India
160

Evan
Sandy Hook Promise USA
BBDO New York
160

Made Possible by Melbourne
University of Melbourne
McCann Erickson Melbourne
159

Google Home of the Whopper
Burger King
David Miami USA
154

IKEA: Cook this Page
IKEA Canada
Leo Burnett Canada Toronto
147

 

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Top 10 Clients

 

Client
Location
Points

Transport Accident Commission Australia
Australia
556

State Street Global Advisors
United States
256

S.C.Johnson ~U.S.A.
United States
228

DKSH Thailand Ltd.
Thailand
211

Sagawa Shoyu
Japan
209

AP Thailand
Thailand
197

Twitter
United States
188

Adidas India
India
181

Donate Life America
United States
179

Addict Aide France
France
179

 

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Top 10 Chief Creative Officers

 

Rank
Name
Points

1
Ant Keogh
736

2
Sean Bryan
585

3
Eric Silver
575

4
Luiz Sanches
413

5
Greg Hahn
388

6
David Lubars
366

7
Joe Sciarrotta
338

8
Stephane Xiberra
331

9
Joyce King Thomas
310

10
Prasoon Joshi
275

 

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Top 10 Executive Creative Directors

 

Rank
Name
Points

1
Bruno Prosperi
470

2
Fadi Yaish
331

3
Ben Tollett
268

4
Richard Brim
263

=5
Matt Lawson
254

=5
Paul Chan
254

7
Nancy Hannon
242

8
Wisit Lumsiricharoenchoke
210

9
Jon Wagner
199

10
Saharath Sawadatikom
197

 

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Top 10 Creative Directors

 

Rank
Name
Points

=1
Evan Roberts
752

=1
Stephen De Wolf
752

=3
Benjamin Yung Jr
332

=3
Marcelo Nogueira
332

5
Pernil
312

6
Tom Murphy
308

7
Andre Gola
295

8
Bastien Baumann
243

=9
Mark Bruker
218

=9
Luissandro Del Gobbo
218

 

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Bespoke reports revealing insights about your agency’s performance are available on request. Please contact sam.scott@thedrum.com for more information.


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