Welcome to The Drum’s Big Won Rankings, which reveals the most successful creatives and companies working in advertising according to their awards haul from the last 12 months.
The research included 4,586 separate pieces of work from 1,886 agencies and involved 737 executive creative directors, 387 chief creative officers, 2,279 creative directors, 411 creatives, 1,485 copywriters, 1,846 art directors, 214 planners and 731 designers.
Perhaps unsurprisingly, America was found the be the most successful country for total award wins which totaled 6026 points, followed by Australia with 2436 points and India scored 2248 points for the year. The United Kingdom came fourth with 2164 points and fifth was Brazil with 1960 points.
The points total was made up of winners taken from a global array of the industry's top awards, including D&AD, Cannes Lions and the Clios, among many more.
Below are lists of the winners and the number of points they accrued from their award wins through out 2017.
The full report will be released on 19 February including top agencies by region, top planners and more details on award winning creatives.
Top 10 Networks
Agency
Points
BBDO
3999
Ogilvy
2586
McCann
2532
DDB
1861
Publicis
1402
TBWA
1345
Leo Burnett
1299
JWT
1249
Y&R
1105
Grey
803
Top Holding Companies
Company
Points
Omnicom
7823
WPP
6150
IPG
3480
Publicis
3298
Dentsu Aegis
1413
Top 10 countries for Creativity 2017
Country
Points
United States
6132
Australia
2436
India
2248
United Kingdom
2198
Brazil
2050
Japan
1650
France
1596
Canada
1583
United Arab Emirates
1571
Spain
1449
Top 10 Media Agency Networks
Network
Points
Mindshare
168
OMD
151
PHD
115
Starcom
102
UM
68
Mediacom
64
Havas Media
61
MEC
43
Initiative
28
Zenith
6
Top 10 Agencies for Creativity
Agency
Location
Points
Clemenger BBDO
Melbourne, Australia
799
AlmapBBDO
Sao Paulo, Brazil
601
BBDO
New York, USA
518
McCann
New York, USA
507
Betc
Paris, France
430
ColensoBBDO
Auckland, New Zealand
397
Dentsu
Tokyo, Japan
397
ImpactBBDO
Dubai, UAE
43
David
Miami, USA
28
adam&eveDDB
London, UK
309
Top 10 most awarded Campaigns
Campaign
Client
Agency
Points
Meet Graham
Transport Accident Commission
Clemenger BBDO Melbourne
533
Fearless Girl
State Street Global Advisors
McCann New York
308
Like my Addiction
Addict Aide France
Betc France Paris
212
The Refugee Nation
Amnesty International
Ogilvy New York
199
Hungerithm
Mars Chocolate Australia
Clemenger BBDO Melbourne
172
THE IMMUNITY CHARM
Ministry of Public Health, Afghanistan
McCann India
160
Evan
Sandy Hook Promise USA
BBDO New York
160
Made Possible by Melbourne
University of Melbourne
McCann Erickson Melbourne
159
Google Home of the Whopper
Burger King
David Miami USA
154
IKEA: Cook this Page
IKEA Canada
Leo Burnett Canada Toronto
147
Top 10 Clients
Client
Location
Points
Transport Accident Commission Australia
Australia
556
State Street Global Advisors
United States
256
S.C.Johnson ~U.S.A.
United States
228
DKSH Thailand Ltd.
Thailand
211
Sagawa Shoyu
Japan
209
AP Thailand
Thailand
197
Twitter
United States
188
Adidas India
India
181
Donate Life America
United States
179
Addict Aide France
France
179
Top 10 Chief Creative Officers
Rank
Name
Points
1
Ant Keogh
736
2
Sean Bryan
585
3
Eric Silver
575
4
Luiz Sanches
413
5
Greg Hahn
388
6
David Lubars
366
7
Joe Sciarrotta
338
8
Stephane Xiberra
331
9
Joyce King Thomas
310
10
Prasoon Joshi
275
Top 10 Executive Creative Directors
Rank
Name
Points
1
Bruno Prosperi
470
2
Fadi Yaish
331
3
Ben Tollett
268
4
Richard Brim
263
=5
Matt Lawson
254
=5
Paul Chan
254
7
Nancy Hannon
242
8
Wisit Lumsiricharoenchoke
210
9
Jon Wagner
199
10
Saharath Sawadatikom
197
Top 10 Creative Directors
Rank
Name
Points
=1
Evan Roberts
752
=1
Stephen De Wolf
752
=3
Benjamin Yung Jr
332
=3
Marcelo Nogueira
332
5
Pernil
312
6
Tom Murphy
308
7
Andre Gola
295
8
Bastien Baumann
243
=9
Mark Bruker
218
=9
Luissandro Del Gobbo
218
Bespoke reports revealing insights about your agency’s performance are available on request. Please contact sam.scott@thedrum.com for more information.