Carphone Warehouse unboxes classic mascot Mowbli with a modern twist
Carphone Warehouse has resurrected its classic mascot Mowbli with a new look, modernising the blocky Nokia-style character to reflect the latest smartphones.Mowbli was put in a box and buried in 2008,...
View ArticleAfter Volvo's U-turn, Lloyds reveals the ad that’s won Channel 4’s...
Lloyds has launched the campaign that secured £1m in airtime as part of Channel 4’s Diversity in Advertising award, after original winner Volvo pulled out.The advert – which had to focus on non-visible...
View ArticleDirectors Speck & Gordon on the importance of truth in storytelling
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment,...
View ArticleUnderstanding Singapore's undying love for commercial radio
There is an assumption that with the rise of streaming on-demand and Internet radio in the past couple of years, commercial radio broadcasting has lost its lustre as listeners flock online to digital...
View ArticleFrom festival food delivery to finding hidden gems with Canon: Uber's...
It would be an understatement to say that Uber’s 2017 was quite rocky. However, over in Asia Pacific, the business is already moving on and is attempting to create an ecosystem in which it becomes...
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Coca-Cola gives its clay dolls a makeover ahead of Chinese New Year
Coca-Cola has launched its annual Chinese New Year (CNY) campaign, featuring evolved and refreshed versions of their clay dolls, which have become a main feature for the annual celebration and the...
View ArticleMondelēz's new global technical centre in Singapore to focus on...
Mondelēz has taken the wraps off its newest global technical centre in Singapore, which will focus on innovation, developing new products and technologies for some of the company’s brands like Clorets,...
View ArticlePatrick Collister quits Google days ahead of comms chief’s departure
Patrick Collister, creative lead at Google’s the Zoo EMEA, has left the business in the same week as its head of communications and public affairs EMEA, Peter Barron.Collister departed on Friday (26...
View ArticleWhich agencies & creatives won the most awards globally in advertising...
Welcome to The Drum’s Big Won Rankings, which reveals the most successful creatives and companies working in advertising according to their awards haul from the last 12 months. The research included...
View Article‘Be lucky and make a bit of luck’: Exceptional Women of the World featuring...
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and...
View ArticleHorlicks encourages families to provide their kids with emotional nutrition
Malted drink brand Horlicks highlights the stress students in Kota (a hub for coaching centers for entrance examinations to various colleges) have to go through and encourages their families to be more...
View ArticleCritical Mass appoints first-ever chief data innovation officer and senior...
Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent.According to a...
View ArticleThe moment I faced my white privilege and failed as an ally
There are moments and then there are MOMENTS. Those that jolt you into a new awareness that can never be reversed. Some call it getting “woke.” For me, at the very least, it was an awakening.It...
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Yellow Tail returns to hawk wine during Super Bowl and deliver sandwiches to...
Last year, Australian wine producer Yellow Tail was the first wine brand in 40 years to break the ‘beer barrier’ during the Super Bowl broadcast. It’s back again this year with another creative media...
View ArticleTed Royer out as Droga5 chief creative officer
Droga5 chief creative officer, Ted Royer, was dismissed from his role today.First reported by Adweek, Royer had been placed on leave earlier in the week, and the agency said that they were hiring an...
View ArticleSeattle’s Wexley School For Girls set to close in spring
Wexley School For Girls, a 15-year Seattle independent agency, is closing sometime in the spring. Speaking exclusively to The Drum, agency owners Cal McAllister and Ian Cohen confirmed that Wexley, one...
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Alphabet Q4 revenues hit $32bn, while Amazon’s ad business unit grows 60%
Share prices in Google-parent Alphabet dropped by as much as 4% in the immediate aftermath of the company making its latest earnings disclosure, as Wall Street analysts had expected a more impressive...
View ArticleAlibaba’s global ‘new retail’ proposition helps revenues rise 56% as it makes...
Alibaba has announced its revenues rose 65% year-on-year, to US$12.8 billion, during the December quarter of 2017, urging the company to increase its estimates for 2018 performance.Alibaba says the...
View ArticleIf you love words, you shouldn’t hate a word count
Even the most exciting job has boring bits. Spies have to top-up the screen wash on their underwater cars. Professional wrestlers are locked in an endless search for the optimal grease-shimmer. Film...
View ArticleAd of the Day: A trio of 100-year-old women rock the continuity mic for...
Channel 4 has enlisted three matriarchs born in 1918 to take up the role of continuity announcer, in celebration of 100 years since (some) British women were granted the vote.In a set of films created...
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