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Creative Works APAC: the Chinese New Year 2018 special

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Welcome to The Drum's APAC Creative Works, the Chinese New Year special.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 13 February.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

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Google, Publicis Groupe: 'Thanh Pho Tet 2018'

Agency: Google, Publicis Groupe
Client:
Date: February 2018
Lunar New Year is the peak shopping season for Vietnamese as they gather with their families, relatives and friends for Tet holiday celebration. The pop-up e-shopping platform built by the collaboration of Google, Publicis One and Tiki is launched to offer a one-stop-shopping destination for consumers saving their time instead of shopping at shop houses during pre-Tet traffic.
As of Feb 1st, and for seven days only, Thanhphotet.vn will present exclusive deals from big brands such as Masan, Nestlé, Pepsi and Samsung. With one simple click, Vietnamese can shop for superpromos and get delivery within one day for key cities. 
Credits:
 
Tags: Vietnam
 
 
 
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