NAB celebrates women's Australian football league with new campaign
NAB has launched a nostalgic ad campaign to celebrate its support of the AFL Women’s competition (AFLW), which is now in its second year.The campaign features archival footage from the 1960s, 70s and...
View ArticleThe future of TV combines the power of linear and OTT
Parminder Singh, the chief commercial officer of Singapore’s largest media broadcaster Mediacorp, warns against dismissing over the air broadcasting.10 years ago, TV viewing for a typical family...
View ArticleMoleskine targets China's creative community with launch of branded cafe...
Notebook brand Moleskine is looking to grab a slice of China’s booming café culture with the launch of its Moleskine Cafe in Beijing.The Moleskine Cafe combines the elements of a café, art gallery and...
View ArticleGoodstuph creates 'Jason', a same-day idea delivery services for...
Singapore independent creative agency Goodstuph has created a new division within the agency that will provide same-day idea delivery services to clients.The division, which will be called ‘Jason’,...
View ArticleKellogg’s Shekar Khosla on why empathy and commercial acumen makes a...
The marketing industry is an exciting and challenging place to be at the moment. Disruption faces all industries at a faster rate and the marketer is at the pointy end, right in the fray with the...
View ArticleFormula 1 introduces 'Grid Kids' with the aim to inspire young drivers
Formula 1 has announced a partnership with FIA to introduce Grid Kids to inspire the younger generation of drivers.The announcement comes three days after the F1 revved up its modernization drive by...
View ArticleCreative Works APAC: the Chinese New Year 2018 special
Welcome to The Drum's APAC Creative Works, the Chinese New Year special.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work...
View ArticleUefa's marketing & sponsorship chief on taking Champions League...
Footballing body Uefa is on a mission to grow football engagement in an ever-expanding media environment. This ambition has seen it look to new platforms and territories to deliver more value for...
View ArticleChina’s central bank tries to rein in Tencent and Alibaba’s ‘Black...
China’s central bank has made moves to warn against Alibaba and Tencent’s attempts to create a score for financial products based on online actions.According to a report in the Financial Times, the...
View ArticlePepsiCo confirms 'Lady Doritos' are just Doritos
PepsiCo faced a controversy of its own creation this week after company chief executive Indra Nooyi suggested that the company was compiling a Doritos product just for women.In the history of...
View ArticleGrab commits to helping International Red Cross in disaster-prone Southeast...
Grab has announced an expanded partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC) today to raise additional funds for supporting vulnerable communities,...
View ArticlePoundland’s teabagging 'Elf on the Shelf' makes it on to the ASA’s...
The Advertising Standards Authority (ASA) has banned a Christmas social campaign from discount retailer Poundland, following an investigation into its x-rated send-up of the seasonal ‘Elf on a Shelf’...
View ArticlePaco Rabanne escapes ASA ban despite 120 complaints over ‘sexist’ ad
A TV spot touting a Paco Rabanne fragrance has dodged an Advertising Standards Authority (ASA) ban after the watchdog received 120 complaints concerning its treatment of men and women.The 60-second...
View ArticleSnap stock prices bolstered on back of adtech investments and rejuvenated...
Despite a period of staff cutbacks plus misgivings over its recent redesign, Snap posted strong revenue and user increases in Q4 which proved popular with investors, with its leadership trumpeting its...
View ArticleMumsnet partners with Dreams in search for the ‘ultimate mattress’
Parenting website Mumsnet has formed a broad-based strategic partnership with bed specialists Dreams to drive product development on two new mattresses.The tie-up will see creation of a new line of...
View ArticleSteve Wynn resigns as CEO and chairman of Wynn Resorts because of sexual...
Facing allegations of decades of sexual misconduct, Steve Wynn has resigned as chief executive officer and chairman of Wynn Resorts, in an announcement made by the company on Tuesday.According to The...
View ArticleAlibaba Pictures signs deal with STX Entertainment to produce 'Steel...
STX Entertainment has partnered with Alibaba Pictures, Alibaba Group’s entertainment affiliate, to co-develop and co-produce Steel Soliders, an upcoming action sci-fi film. STX will handle U.S. and...
View ArticleSamsung pays tribute to Malaysia's first Winter Olympian with a short...
To pay tribute to Julian Yee, Malaysia’s first national figure skater who is making his debut in the upcoming Olympic Winter Games PyeongChang 2018, Samsung has produced a short feature entitled...
View ArticleDiageo unites whisky brands, ambassadors Suki Waterhouse and James Marsden...
Diageo has launched a major global campaign by sending ambassadors James Marsden, Shanina Shaik and Suki Waterhouse to key global locations to lead its second annual International Scotch Day.Diageo is...
View ArticleTourism of Thailand launches new global campaign to promote country's...
The Tourism Authority of Thailand has launched a new global campaign centered around the next generation of world travelers, named ‘Open to the new shades’.The campaign, which was produced by BBDO...
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