Online ticketing platform BookMyShow has rolled out an animated campaign to promote the film Padman which aims to bust the taboo around periods in India.
The spot features an animated pad with a male voice talking about how sometimes delay in periods causes stress but it is quite a natural thing.
Marzdi Kalianiwala, vice president – marketing and business intelligence at BookMyShow said: “We are excited to present our latest digital film around Padman. In complete sync with the conversations around the movie, we have come up with an extremely fresh, coming of age and entertaining film topped with a dash of subtle humour. We truly hope the audiences will enjoy it. ”
Russell Barrett, chief creative officer and managing partner, BBH said: “After the success of BookMyShow’s digital film for Padmaavat, we were tasked with coming up with a creative, modern way of building intrigue for Padman. When the film’s release date was delayed, we realised it was another unique opportunity to own. Quick, sharp and fun writing and animation tells the story and builds intrigue around Padman while promoting BookMyShow, as the place to get your tickets."