NAB is asking Australians to talk to themselves more in a new campaign to demonstrate the bank’s commitment to helping customers achieve their dreams.
The campaign, which is based on an insight that Australians should talk to themselves more about what they really want in life, aims to encourage people to explore their dreams and showcase how NAB can help them on their journey.
The campaign includes a short film featuring real NAB customers and employees pondering the things that matter to them and explains that NAB can help customers to achieve these goals.
The ad reveals that as we grow older, our ideas of what makes us feel happy and fulfilled become less obvious and those who talk to themselves about what they really want are more likely to set goals and achieve their dreams.
Andrew Knott, chief marketing officer at NAB, said: "Talk to Yourself More is a fantastic demonstration of our commitment to working with Australians to help identify what their ‘More than Money’ is, and importantly, provide them with the tools and products that can help them achieve their goals.”
The national campaign builds on the brand’s existing ‘More than Money’ positioning and will run TV, digital, social, PR and outdoor media. It was created by Clemenger BBDO Melbourne.
Clemenger BBDO Melbourne: NAB 'Talk to yourself more'