Aldi named UK’s top supermarket for customer satisfaction
Budget supermarket chain Aldi has usurped premium supermarket Waitrose from the top of the customer satisfaction food chain in the latest research to be compiled by consumer group Which?While Aldi...
View ArticleNAB asks Australians to talk to themselves in new national brand campaign
NAB is asking Australians to talk to themselves more in a new campaign to demonstrate the bank’s commitment to helping customers achieve their dreams.The campaign, which is based on an insight that...
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Creative Works EMEA featuring Studio Blvd, Ogilvy Cape Town, R/GA and more
Welcome to The Drum Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of...
View ArticlePHD appoints Malcolm Devoy to lead strategy across EMEA
Media agency PHD has announced the promotion of Malcolm Devoy to the newly created role of chief strategy officer, PHD EMEA. Devoy will be reporting to Ian Clarke, president of PHD EMEA and Mark...
View ArticleFashMash Pioneers speaker series launches with Google Zoo
FashMash Pioneers, a programme of monthly talks focused on the intersection of fashion and technology, launches this week. The series will kick-off on the eve of London Fashion Week, Thursday 15...
View ArticleWhy laughter won the 2018 Super Bowl ads
The TV ads shown during the annual Super Bowl have become a cultural phenomenon in themselves. The ad breaks are now something that viewers wait for and engage with as part of the entertainment of the...
View ArticleMHR and Spinning Clock develop humorous videos to encourage the industry to...
MHR, an HR and payroll solutions provider, sought the skills of creative agency Spinning Clock to help increase engagement with its brand through creating an impactful video campaign series.The agency...
View ArticleWhy intent pools are the hidden key to understanding Facebook
The idea behind Facebook Lookalike Audiences is simple: upload a list of customers and let Facebook find more people likely to buy.Each Lookalike Audience is available in a range from 1% to 10%. This...
View ArticleBloomberg on TicToc: yes we’ve put muscle into Twitter, but publishers must...
Less than two months after its launch, Bloomberg’s 24/7 Twitter news service TicToc is already clocking up some 1m views per-day. Naturally, the media giant is buoyant about the future of the...
View ArticlePernod Ricard not spurred by Unilever warning to overhaul media investments
One of Pernod Ricard's top marketers has suggested the company's dealings with tech partners like Facebook is undeterred by the ongoing crusade from the world's two biggest advertisers for the digital...
View ArticleUK Top Shazamed Ads: River Island takes third place shredding stereotypes and...
River Island’s much-talked about ‘gender-free’ campaign has snapped up third place this week on The Drum’s Shazam chart. The video, with Endor, featuring Feral Is Kinky’s ’Fever, showcases people from...
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Over 30% of brands to focus on improving communications to women in 2018...
Pearlfinders has released its latest annual Global Index research and with national and international news agendas being heavily focused on diversity issues in 2017 the new report shows that 33% of...
View ArticleOlly Whitman takes on creative director role at Synergy Creative
Olly Whitman joins Synergy Creative's expanding team as creative director, tasked with leading and growing the agency's creative studio, as well as overseeing the agency’s creative output across its...
View ArticleHow Google’s Chrome Filtering will operate and how publishers can avoid its...
Google’s Chrome filter is set to be introduced tomorrow February 15 with many claiming the development will only tighten the online giant’s vice-like grip on the ad-supported internet. However, Google...
View ArticlePeople on the move featuring M&C Saatchi PR, Dentsu Aegis Network,...
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleAd of the Day: teens are warned not to confuse love and abuse in powerful...
It’s Valentine’s Day, the official day of love, but the month of February is also Teen Dating Violence Awareness Month. To call attention, Day One and BBDO New York have released an animated film that...
View ArticleWhy your brand should share its strategy with its agency
When a brand doesn’t have a strategy, or they don’t share it with their agency, both parties effectively work in the dark. It’s impossible to achieve success consistently over time if there is no...
View ArticleMediaCom's CFO Simon Tray defects to Media iQ
Media iQ has announced that Simon Tray, former chief financial officer of MediaCom, has joined the programmatic outfit, bringing to an end his 19-year term at the WPP outfit.Tray had served at MediaCom...
View ArticleBBC hunts media agencies for global brief
BBC World Service has issued a tender for media planning and buying agencies to join its roster as it looks to raise awareness of its new languages service.“The biggest expansion of the World Service...
View ArticleIPG growth up as CEO welcomes 'more positive' 2018 for client spend
Advertising network Interpublic delivered better than projected growth in the final quarter of 2017, with chairman and chief executive Michael Roth offering a cautiously optimistic outlook for 2018.The...
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