US Creative Works: Featuring McCann XBC, Wunderman Health, Ad Council and more

The Snickers brand’s hunger-algorithm, dubbed 'Hungerithm,' detects the hanger level of the internet then adjusts the price of Snickers bars in real-time, and now it's available in the US market.

'Hungerithm' was developed by Clemenger BBDO Melbourne under the “You’re Not You When You’re Hungry” umbrella and originally piloted in Australia to critical acclaim and business success. The algorithm checks social media posts in real time against a list of 3,000 commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As hanger goes up, the coupon value goes up too.

Fans can monitor the mood of the Internet, as well as lock-in the price of a Snickers bar that can be redeemed in the form of a coupon at Hungerithm.com. The campaign runs now until December 22, 2017 and all Snickers will be available for coupon redemption at participating US 7-Eleven stores.

Christie’s partnered with Droga5 to create a special project that would bring the world’s attention to the significance of what was happening - the sale of the last Leonardo da Vinci. 'The Last da Vinci' was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.

Droga5 did this by focusing on what it is that makes the masterpiece a masterpiece, and what makes artworks like this so special. Rather than celebrate the image itself, they turned the camera around and captured the emotion of those who came to see it - in the most real and human way.

The painting was placed on display and as the world looked on, Leonardo looked back. The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it. The film also includes a special Instagram component via @thelastdavinci. The painting sold for the highest price of any artwork ever, at $450m.

The One Club for Creativity has opened the call for entries for the 2018 One Show awards, and kicks off the humorous 'Be Famous Famous' campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. 

The integrated campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”.  

The 'Fanatics' launch video offers a humorous look at what it’s like to reach a new height of fame by featuring “man on the street” interviews with people who are rabid fans of One Show winners and fawn over their advertising heroes as if they were Beyoncé or Prince Harry. 

One Show Awards juries focus on creativity of ideas and quality of execution.  Judging will take place in March 2018, with finalists revealed in April and winners announced and celebrated at The One Show galas on May 9 and 11, 2018 as part of Creative Week in New York.  

With the next generation of ¡Viva Latino!, Spotify is bringing listeners inside the music, sharing deeper insight than ever before into the stories and the voices of Latin music today. Spotify recently launched a spot that premiered during the Latin Grammys.

Since launching in 2014, the ¡Viva Latino! playlist has broken down barriers while simultaneously building bridges of cultural understanding by passing the mic to the most important voices in Latin music, both established and emerging, and bringing them to the rest of the world -- regardless of language, origin or location. 

Whether you’re a fan of Maluma, Daddy Yankee, Shakira or J Balvin, you can tune in each Friday to experience the latest and hottest Latin songs on a constantly refreshing playlist that brings the heat. But any true fan can tell you there’s more to music than just the finished product, and there’s more to an artist than what you hear on the track. So, along with the chart-topping tracks, Spotify will fill the new ¡Viva Latino! feed with exclusive, original content, including videos from artists of all genres, behind-the-scenes tracks, and more. This new enhanced playlist offers fans unparalleled access to the movers and shakers making a name for Latin music across the globe.