People on the move featuring Tesco, Gumtree, Glamour and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleUK ad investment to grow 4.8% in 2018 despite ‘fragile’ economy, predicts GroupM
The UK advertising industry is set to see its ninth successive year of growth in 2017 with investment tipped to increase by 4.8% in 2018, according to GroupM.The forecast comes despite a series of...
View ArticleFifa names Alibaba Cloud as the official presenting partner for the Fifa Club...
Fifa has named Alibaba's cloud computing business, Alibaba Cloud as the official presenting partner for the Fifa Club World Cup until 2022 at the Computing Conference held by Alibaba Group in...
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Random question at 3% Conference: How industry influencers view inclusion
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions? Challenging. The answers?...
View ArticleHow TV networks are addressing the evolving demands of marketers and audiences
US digital ad spend surpassed the amount spent on TV last year and has led many to declare ‘the death of TV’. But, such proclamations are premature, according to participants on the opening day of this...
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US Creative Works: Featuring McCann XBC, Wunderman Health, Ad Council and more
Welcome to The Drum's US Creative Works, in partnership with Workfront.This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide...
View ArticleThe Times finds 2m new registered readers but says 'no more than...
In a sobering assessment of the future of the news industry, the head of the Times and Sunday Times predicts a future where “no more than 10” global English-language news brands will survive by paid...
View ArticleThanksgiving found to be the optimal day for Black Friday marketing
Marketers seeking to reach out to potential customers amidst the pre-Christmas sales frenzy of Black Friday are being advised to get their messaging out today (Thanksgiving) for the best chance of...
View ArticleWhy do luxury brands seem like such cyberphobes?
When a woman buys a Mulberry bag she stands taller, walks prouder and feels invincible. It is because of this way a designer brand can make us feel that the luxury goods industry has thrived from...
View ArticleSingles’ Day surges 32% year-on-year as UK consumers warm to event shopping
Singles’ Day has racked up double-digits year-on-year growth of 32% in the UK as consumers increasingly warm to the global phenomenon of event shopping.Figures compiled by Rakuten Marketing show that...
View ArticleHarry Redknapp fronts bargain bin ‘Deadline Deals’ campaign for Game
Entertainment retailer Game has shown its game for anything after convincing Harry Redknapp to hang up his football boots in favour of car boots for its Black Friday‘Deadline Deals’ promotional...
View ArticleThe largest football stadium will be Facebook and Instagram
With the world’s most popular sporting tournament taking place next summer, Facebook and Instagram are leveraging their massive popularity among football fans to provide marketers and advertisers with...
View ArticleHow media brands are using marketing to turn accusations of fake news into...
The rise of the internet promised to deliver a wealth of information to the public. It had the power to enrich lives if the information conveyed was considered incorruptible and fact-checked by...
View ArticleCreative Director’s Choice: Laughlin Constable’s Jon Laughlin on the...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleShould some brands be saying no to Alexa?
Black Friday will see Amazon make another push to get its Echo device into consumers' homes, building its customer base in the face of growing competition from the likes of Google Home and Apple...
View ArticleGood versus bad data: why the source is everything in location
How marketers derive location data can make or break an advertising campaign. So how can they ensure they are getting good quality location data at all times? In the third of a five-part series from...
View ArticleRedefine your digital voice by speaking to someone, not everyone
When examining the role of digital creative campaigns in present-day advertising, the question has to be asked: are we getting the most out of it or are we being led astray by terminology and...
View ArticleMarketers need to stop negotiating in the dark when it comes to influencer fees
Influencer marketing has become much more than an add-on to a wider campaign. It’s now one of the most in-demand areas of marketing, with 75% of marketers stating that they are willing to increase...
View ArticleData management doesn't need to be daunting: five reasons why you need a...
Despite having data at their fingertips, a recent survey by the CMO Council has revealed only 7% of marketers are effectively able to deliver real-time, data-driven engagements across physical and...
View ArticleJust Eat embraces AR to shower Facebook users in its food
Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook.The feature allows mobile users to beam food items...
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