Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week.’
Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 7.
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McCann New York: Ad Council, Feeding America 'Stories of Hidden Hunger'
Agency: McCann New York
Client: Ad Council, Feeding America
Date: February 2018
With the wealth of resources in the US, it might be difficult to imagine that people in this country go hungry, but a new public service advertisement (PSA) for Feeding America calls attention to the truths of ‘hidden hunger.’
Feeding America, which states it is the nation’s largest hunger-relief and food rescue organization, worked in partnership with the Ad Council and McCann New York to tell ‘Stories of Hidden Hunger,’ a campaign exposing the truth about the everyday people in the US who experience hunger and the reality of their struggles. The goal of the campaign is to move people from apathy to empathy.
“There are a lot of misconceptions around hunger, and we purposefully chose stories about struggling working families to provide a range of relatable situations to help bridge the empathy gap,” said Catherine Davis, chief marketing and communications officer at Feeding America. “We hope that these stories help change how people feel about hunger in the US and foster a desire to make an impact with Feeding America.”
‘Stories of Hidden Hunger’ depicts the lives of two families with working parents, both narrated by a child through familiar nursery rhymes. It was Inspired by real-life stories from the 46 million people served by the Feeding America network. In two spots, nursery rhymes are used to display modern hunger problems. In ‘The Old Woman Who Lives in a Shoe,’ a teacher is shown coming home to two kids, who she scrapes up enough soup to feed, with barely a spoonful for herself. In ‘Mother Hubbard,’ a woman comes home to her son and has to water down the milk to give him something to nourish him.
Credits:
Agency: McCann New York
Client: The Ad Council and Feeding America
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Venables Bell & Partners: Audi of America 'Final Breath'
Agency: Venables Bell & Partners
Client: Audi of America
Date: February 2018
The new spot for Audi by Venables Bell & Partners, 'Final Breath,' tells the story of a man who is content with a life well lived.
The film sees an old man reminiscing about the great moments - his loves, losses and sights of a life full of travel, politics and unique experiences.
Just at the moment he takes his final breath, the protagonist hears the sound of a V6 engine and jolts awake, realizing there is just one experience he’s missed - the thrill of getting behind the wheel of an all-new Audi RS 5 Coupe.
Credits:
AGENCY: Venables Bell & Partners
Paul Venables - Founder, Chairman - Venables Bell & Partners
Will Mcginness - Executive Creative Director - Venables Bell & Partners
Justin Moore - Creative Director - Venables Bell & Partners
Matt Keats - Creative Director - Venables Bell & Partners
Matt Miller - Creative Director - Venables Bell & Partners
Aisha Hakim - Art Director - Venables Bell & Partners
Jake Reilly -Senior Copywriter - Venables Bell & Partners
Jessica Youssefia - Creative Resource Manager - Venables Bell & Partners
Craig Allen - Director of Integrated Production - Venables Bell & Partners
Matt Flaker - Senior Producer - Venables Bell & Partners
Emily Tarran - Producer - Venables Bell & Partners
David Corns - Head of Brand Management - Venables Bell & Partners
Cara Watson - Group Brand Director - Venables Bell & Partners
Jon Philips - Brand Director - Venables Bell & Partners
Justin Wang - Brand Supervisor - Venables Bell & Partners
Casey Warendorf - Brand Manager - Venables Bell & Partners
Hope Stadulis - Brand Manager - Venables Bell & Partners
Tonia Lowe - Group Strategy Director - Venables Bell & Partners
Uli Kurtenbach - Group Strategy Director - Venables Bell & Partners
Mike Riley - Senior Strategist - Venables Bell & Partners
Quynh-An Phan - Director of Business Affairs - Venables Bell & Partners
Sametta Gbilia - Business Affairs - Venables Bell & Partners
Raquel Bedard - Director of Lumberyard - Venables Bell & Partners
Jeffrey Saunders - MCR Operations Manager - Venables Bell & Partners
Will Mcginness - Executive Creative Director - Venables Bell & Partners
Justin Moore - Creative Director - Venables Bell & Partners
Matt Keats - Creative Director - Venables Bell & Partners
Matt Miller - Creative Director - Venables Bell & Partners
Aisha Hakim - Art Director - Venables Bell & Partners
Jake Reilly -Senior Copywriter - Venables Bell & Partners
Jessica Youssefia - Creative Resource Manager - Venables Bell & Partners
Craig Allen - Director of Integrated Production - Venables Bell & Partners
Matt Flaker - Senior Producer - Venables Bell & Partners
Emily Tarran - Producer - Venables Bell & Partners
David Corns - Head of Brand Management - Venables Bell & Partners
Cara Watson - Group Brand Director - Venables Bell & Partners
Jon Philips - Brand Director - Venables Bell & Partners
Justin Wang - Brand Supervisor - Venables Bell & Partners
Casey Warendorf - Brand Manager - Venables Bell & Partners
Hope Stadulis - Brand Manager - Venables Bell & Partners
Tonia Lowe - Group Strategy Director - Venables Bell & Partners
Uli Kurtenbach - Group Strategy Director - Venables Bell & Partners
Mike Riley - Senior Strategist - Venables Bell & Partners
Quynh-An Phan - Director of Business Affairs - Venables Bell & Partners
Sametta Gbilia - Business Affairs - Venables Bell & Partners
Raquel Bedard - Director of Lumberyard - Venables Bell & Partners
Jeffrey Saunders - MCR Operations Manager - Venables Bell & Partners
PRODUCTION COMPANY: EPOCH
Martin De Thurah – Director - EPOCH
Melissa Culligan - Executive Producer - EPOCH
Emily Skinner – Producer - EPOCH
Kasper Tuxen - Director of Photography - EPOCH
Melissa Culligan - Executive Producer - EPOCH
Emily Skinner – Producer - EPOCH
Kasper Tuxen - Director of Photography - EPOCH
SERVICE PRODUCTION COMPANY IN MEXICO: The Lift
Avelino Rodríguez - Managing Director - The Lift
Ixhel Pérez - Head Of Production - The Lift
Fuad Abed Daltón - Producer - The Lift
Ixhel Pérez - Head Of Production - The Lift
Fuad Abed Daltón - Producer - The Lift
EDITING COMPANY: Work Editorial
Stewart Reeves - Editor - Work Editorial
Josh Sasson - Assistant Editor - Work Editorial
Brian Scharwath - Producer - Work Editorial
Marlo Baird - Executive Producer - Work Editorial
Josh Sasson - Assistant Editor - Work Editorial
Brian Scharwath - Producer - Work Editorial
Marlo Baird - Executive Producer - Work Editorial
SOUND DESIGN & MIX: 740 Sound
Jeff Martin - Producer - 740 Sound
Chris Pinkston - Sound Designer/Mixer - 740 Sound
Chris Pinkston - Sound Designer/Mixer - 740 Sound
VFX STUDIO: The Mill LA
Enca Kaul - Executive Producer - The Mill LA
Dan Love - Senior Producer - The Mill LA
John Shirley - Post Supervisor - The Mill LA
Jasmine Singh - Post Co-Ordinators - The Mill LA
Jalisa House - Post Co-Ordinators - The Mill LA
Elliott Brennan - Flame - The Mill LA
Krysten Richardson - Flame - The Mill LA
Matthew Dobrez - Flame - The Mill LA
Sam Evenson - Flame - The Mill LA
Shaun Comly - CG Lead - The Mill LA
James Robinson - CG Artists - The Mill LA
Sophie Prince - CG Artists - The Mill LA
Danny Garcia - CG Artists - The Mill LA
Rasha Shalaby - Matte Painting - The Mill LA
MUSIC COMPANY: Human
Enca Kaul - Executive Producer - The Mill LA
Dan Love - Senior Producer - The Mill LA
John Shirley - Post Supervisor - The Mill LA
Jasmine Singh - Post Co-Ordinators - The Mill LA
Jalisa House - Post Co-Ordinators - The Mill LA
Elliott Brennan - Flame - The Mill LA
Krysten Richardson - Flame - The Mill LA
Matthew Dobrez - Flame - The Mill LA
Sam Evenson - Flame - The Mill LA
Shaun Comly - CG Lead - The Mill LA
James Robinson - CG Artists - The Mill LA
Sophie Prince - CG Artists - The Mill LA
Danny Garcia - CG Artists - The Mill LA
Rasha Shalaby - Matte Painting - The Mill LA
MUSIC COMPANY: Human
Jonathan Sanford - Executive Producer - Human
Craig Deleon - Creative Director - Human
Christopher Kemp - Composer - Human
Craig Deleon - Creative Director - Human
Christopher Kemp - Composer - Human
COLOR CORRECTION: Company 3
Sofie Borup - Colorist - Company 3
Alexandra Lubrano - Producer - Company 3
Alexandra Lubrano - Producer - Company 3
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