Ad of the Day: Univision celebrates Latino culture in America in latest campaign
While the US president continues his quest to build a wall at the Mexican border, others are trying to tear down the walls between cultures and celebrate diversity. That’s the point of a new campaign...
View ArticlePinterest taps former Google exec Francoise Brougher as COO to scale ad offering
Pinterest has tapped former Google and Square exec Francoise Brougher to join the company as its first chief operating officer, tasking her with scaling up its global advertising offering. She will be...
View ArticleBudweiser succeeds Carlsberg as official beer of England football team
US beer Budweiser is to replace Carlsberg as the official beer partner for the England men's national team, marking the biggest deal in the Football Association's (FA) history. As well as teaming up...
View ArticleHow a strong company culture can be the key to success
When I launched a performance marketing agency in 2015, and later its sister digital creative agency in 2017, one of the motivators was the chance to work with people that were like-minded and enjoyed...
View ArticleUnilever and IBM's blockchain experiment: a silver bullet for digital or...
The specifics – or lack thereof – of Unilever marketing chief Keith Weed’s IAB Annual Leadership Meeting keynote have been extensively probed. Less examined, however, is Weed’s outlining of Unilever’s...
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US Creative Works: featuring Droga5, GSD&M, JWT Peru and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
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People on the move featuring Vogue, Pinterest, Shortlist Media, Derby and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticlePizza Hut is replacing Papa John’s as NFL sponsor
Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL.According to Papa John’s, the pizza chain - which has served as the official sponsor since 2010 - and the NFL mutually...
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How to master local search in a mobile-first world
The digital landscape has changed and we now live in a mobile-first world. According to Zenith 2016, mobile traffic drove 75% of global internet usage in 2017 and this will grow to 80% by 2018. It’s...
View ArticleUS Creative Work of the Week: Callaway tracks a golf ball from factory to tee
Golf company Callaway wanted to take a different approach to how it told the story of its new Chrome Soft golf ball. Rather than use a known pro as a spokesperson, it instead used the pride of its...
View ArticlePublicis’ Levy warns negotiating ad deals with Sky will get harder as...
Publicis chairman Maurice Levy has warned advertisers that negotiating deals with Sky is about to become considerably harder as the bidding war for the broadcaster heats up.Yesterday (27 February) US...
View ArticleGap builds human-sized zoetrope to feature the colors of its spring campaign
The Gap is bringing a wheel of color to its spring collection, and it’s showing it off by building a human-sized zoetrope to spin the colors of the season.The new twist on old motion picture technology...
View ArticleCommercial power doesn't stop at New Year
Though resolutions are common in January, it isn’t necessarily the best, or only time of year to connect with customers seeking change.On the first day of the new year, I resolved to use my iPhone a...
View ArticleHeritage honey producer Rice's rebrands to Local Hive and promotes...
Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its...
View ArticleMarie Curie unveils Garden of Light to launch daffodil appeal
In spite of the UK's freezing weather, Marie Curie has launched its spring fundraising campaign in London, with 4,000 light-up daffodils filling Paternoster Square near St Paul's cathedral each...
View ArticleCreative Director's Choice: Zach Lyons of Schiefer Chopshop on the...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleLee Stafford appoints Media Bounty for new Choco Locks launch
Haircare brand Lee Stafford has joined forces with creative social media agency, Media Bounty, to promote the launch of its new Choco Locks range.The Boots-exclusive collection, launched in stores...
View ArticleSony Pictures Releasing UK appoints Spinnaker as retained digital agency
Sony Pictures UK has re-appointed Spinnaker as the retained agency handling the digital marketing for its UK theatrical releases. The 2018 Sony slate includes Peter Rabbit, Hotel Transylvania 3, The...
View ArticleCasumo collaborates with Kitty to create 'Play Absurd' campaign
Casumo, a gamification focused casino company, has developed its first ever UK creative campaign in a bid to transform its brand perception and establish itself as an entertainment brand.The campaign,...
View ArticleAC Hotels by Marriott unveils design rich campaign that lets travelers...
A new campaign for AC Hotels by Marriott by Fred & Farid New York (FF New York), takes an artistic approach in pointing out the rich design details in its establishments, making it unlike any other...
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