Adidas, in its latest segment of the'Here to Create' campaign, showcases women athletes describing their version of creativity ahead of International Women's Day (8 March).
The 'See Creativity' spot features women athletes from different sports (ice hockey, rugby, basketball, tennis, running, and martial arts) aggressively playing and training hard and telling everyone "See my creativity" in different languages.
The ad has been conceptualised by 72andSunny and the soundtrack is given by American pop, funk and hip-hop duo BANZAI.
You can rate the spot in The Drum’s Creative Works section below.
72andSunny: Adidas 'See Creativity'
Agency: 72andSunny
Client: Adidas
Date: March 2018
Adidas keeps the momentum rolling for its 'Here to Create' campaign with the latest segment showcasing women athletes describing their version of creativity ahead of the International Women's Day (8 March).
Credits:
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