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Uefa marketing chief on how to be a winner for brands as well as football fans
Grabbing the attention of millennials can be a demanding task when it comes to capturing the eyes of football fans on social media, especially when trying to balance the needs and demands of the fans...
View ArticleLiveRamp extends IdentityLink offering to TV screens
Axciom-owned LiveRamp kicked off its annual RampUp conference this week where it announced it was extending its cross-screen targeted advertising service IdentityLink to include TV screens.This means...
View ArticleMars mulls disproportionately investing ad spend around content that reflects...
Mars may start to shift ad spend to “disproportionately invest” against content that it deems to be “diverse and inclusive”, its top UK marketer has said.Mars counts Maltesers, Galaxy and Snickers...
View ArticleBrewDog takes aim at gendered marketing with the ironic launch of Pink IPA
BrewDog has launched a beer brand for women – but rather than being nothing more than an offensive palette swap to cynically attract female consumers, the pink branded bottle aims to represent a stand...
View ArticleAgency drafts up clause to help brands break away from wayward influencers
The safety of YouTube as a marketing platform has come into question many times in the last year with some of the site’s most viewed content creators causing waves of controversy. In response to this,...
View ArticleAccenture named founding member of Disney’s innovation hub StudioLAB
Accenture has been named founding member and innovation partner of StudioLAB, an initiative helmed by Walt Disney Studios dedicated to reimagining, designing and prototyping entertainment experiences...
View ArticlePenguin opens female authors only bookstore to ‘amplify’ voices
Penguin Random House has partnered with Waterstones to open a pop-up bookstore in East London selling books written only by female authors.The pop-up, which runs to coincide with International Women’s...
View ArticleAd of the Day: Guinness highlights African footballers who have overcome...
Inspiring stories highlight a new campaign for Guinness featuring Africans who have overcome adversities, such as lost limbs and being the only woman in a male dominated sport, to thrive in sport and...
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US Creative Works: featuring FF New York, Wieden+Kennedy, Team One and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
View ArticleCoca-Cola diversification efforts lead to Japanese alcopops
The Coca-Cola Company is set to release its first ever alcohol drink in its 125-year history as its diversification efforts continue.While it owns brands across soda, water, tea, nutrition and energy...
View ArticleRidgeway becomes Kentico and Ucommerce's first UK partner to deploy...
Independent digital agency Ridgeway has become the first organisation in the UK to deploy the integrated Kentico and Ucommerce enterprise solution which resulted from the partnership between the two...
View ArticleWomen athletes describe working hard as their version of creativity in...
Adidas, in its latest segment of the'Here to Create' campaign, showcases women athletes describing their version of creativity ahead of International Women's Day (8 March).The 'See Creativity' spot...
View ArticleO2 follows up 'Oops' smashed billboards with slapdash, taped-up...
Following on from its smashed-up 'Oops' posters, O2 has again turned out of home creative on its head with posters that look as though they’ve been shoddily taped to Clear Channel’s inventory.The word...
View ArticleWaterWipes hands integrated account to The Brooklyn Brothers
WaterWipes has selected The Brooklyn Brothers to lead its integrated account after a seven-way pitch.The brand, which boasts the ‘world’s purest baby wipes’ has selected the agency to lead three briefs...
View ArticleContinental Tire taps Dan Patrick for college basketball championship spots
The ‘March Madness’ of the NCAA college basketball championship gets even the most passive fan interested in the sport, and Continental Tire is again partnering with sportscaster Dan Patrick for a...
View ArticleUS Creative Work of the Week: Booking.com employees film their adventures
The employees of Booking.com recently took the company's marketing into their own hands, quite literally. Armed with video cameras, the employees filmed their travels, their adventures and their...
View ArticleAssociated Press will identify and debunk fake US midterm election news...
The Associated Press (AP) announced that it will expand its collaboration with Facebook to “identify and debunk” false and misleading stories related to the US midterm election that are circulating on...
View ArticleLA Tourism recruits rapper Nocando to lead people through the city's...
The Los Angeles Tourism and Convention Board is introducing a new extension of its ‘Everyone is Welcome’ campaign focused on LA’s hustle and flow – an online series that explores the city’s unique...
View ArticleBrewDog’s bubble bursts as the Pink IPA launch leaves a bad taste
BrewDog’s marketers might well have their tail between their legs after their latest punk party piece fell flat.Launching Pink IPA as a spoof of its own Punk IPA beer, with a promise to sell it a fifth...
View ArticleMerkle appoints Margaret Wagner to EMEA executive vice-president growth officer
Merkle has appointed Margaret Wagner to the new role of executive vice president growth officer for EMEA.In this new role, Wagner will be responsible for driving strategic leadership of new and...
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