WaterWipes has selected The Brooklyn Brothers to lead its integrated account after a seven-way pitch.
The brand, which boasts the ‘world’s purest baby wipes’ has selected the agency to lead three briefs brand, PR and media with the help of sister agency Golin. It will lead creative and strategic developments at the brand in addition to handling advertising, digital, social, content, website and CRM across 10 markets.
Xavier Renaux, chief commercial officer of WaterWipes, said: “It has been a thorough but rewarding pitch process and we are very excited to announce our final decision. Team Brooklyn Brothers shone through with their strategic insight, creativity and their ability to present one team capable of handling all three disciplines globally.”
Jackie Stevenson, founder and global managing director of The Brooklyn Brothers, added: "WaterWipes is a truly innovative company with big expansion plans, they needed an equally innovative approach to building their brands. We’re delighted to have developed one fully integrated solution with our sister agencies who believe in the same brave creativity and earned first thinking we do. Working hand in hand on all three briefs we can now deliver the most impactful and effective approach at every stage of the customer journey and in every market.”
The brand does not have an incumbent global agency, choosing to work with local creative, PR and media partners. The WaterWipes, founded in Ireland in 2008, are made from “99.9% water and a drop of fruit extract”.