England forms football esports team eLions for Fifa representation
The FA has partnered with ESL to form a national football eSports team called the eLions - but first, the side is looking to recruit from the nation's best Fifa players.ESL is to host online qualifiers...
View ArticleAwkward ad for Mandarin Oriental Hotels inspires even more Rami Malek memes
Oscar-winning actor Rami Malek has been ridiculed for an awkward appearance in an ad for Mandarin Oriental Hotels - his brief stint describing the rather predictable things that he is a 'fan' of has...
View ArticleDAZN secures Neymar and José Mourinho as ambassadors to mark Spain launch
Rapidly expanding sports streaming service Dazn has brought aboard Brazilian football Neymar Jr and decorated manager José Mourinho to help draw attention to its sports rights acquisitions and its...
View ArticleBritish Cycling awards PHD Manchester lead media strategy brief
UK cycling organisation British Cycling has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency.Following a competitive three-way pitch, the agency is tasked with...
View ArticleNetflix issues a clarion call for diverse talent in 'Make Room' ad
Netflix invited Orange is the New Black star Uzo Aduba to attract new and diverse creatives to the video streaming company, claiming it will 'Make Room' for them and tell their stories.Issuing its call...
View ArticleAccenture Interactive names Caspar Schlickum as APAC lead & Peter Kolster...
Accenture Interactive Operations has hired two industry veterans to lead new roles, with Caspar Schlickum in the role of regional managing director for APAC and Peter Kolster Hansen as managing...
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Giggs promotes album with an action-packed London AR mural
To promote the release of Giggs' new album, Big Bad..., Island Records has unveiled an augmented reality (AR) mural inspired by classic action films.The hand-painted AR mural of a London skyline in...
View ArticleThe Drum announces US editorial advisory board featuring leaders from...
The Drum is delighted to announce the formation of its US Editorial Advisory Board with industry leaders from companies such as Diageo, Belkin, Accenture International, and Wunderman Thompson...
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Camden Town Brewery designs inspiring women football strip for local club
Camden Town Brewery has developed a commemorative strip for local women's football club Camden Town FC to mark International Women's Day.Authors Sylvia Plath and Buchi Emecheta, sculptor Dame Barbara...
View ArticleThe Drum Recommends: Commended - Golley Slater Group - Mutuality in motion...
The Drum Recommends: Commended is highlighting Golley Slater who have created a range of communication projects for nationwide.In this series, we explore the finest work created by The Drum Recommended...
View ArticleSky Sports and Renault partner up on 'With You All the Way' campaign
Renault has partnered with Sky Sports on a branded content campaign that promotes the new Renault Kadjar. The 'With You All the Way' campaign sees sports journalist Jeff Stelling drive competition...
View ArticleSisters clash in England vs Scotland tale as Guinness celebrates Women's...
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women's Six Nations.In an ad called 'Sisters', the brand follows the real-life...
View ArticleThe Drum Recommends: Commended - How AMBITIOUS exceeded social and media...
The Drum Recommends: Commended is highlighting Ambitious who built and managed media profiles for Dickies workwear.In this series, we explore the finest work created by The Drum Recommended agencies....
View ArticleThe Drum Recommends: Commended - Golley Slater Group, Always inspired. Never...
The Drum Recommends: Commended is highlighting Golley Slater who helped their client Bosch Rexroth create relevency and dialogue with their customers.In this series, we explore the finest work created...
View ArticleThe Drum Recommends: Commended - Team Eleven: Alfa Romeo Giulia and Stelvio...
The Drum Recommends: Commended is highlighting Team Eleven who transcreated an Alfa Romeo TV commercial for FCA UK in record time.In this series, we explore the finest work created by The Drum...
View ArticleA southern dude advises jittery drivers in Think! 'Road Whisperer' ad
Think! has embraced a cool southern dude, styled like Jeff Bridges' The Dude from the Big Lebowski, in order to steer young male drivers on sensible driving.'The Road Whisperer', a new ad from...
View ArticlePublicis merges Blue 449 and Spark Foundry in shake-up of media division
Publicis Media has merged its two media agencies Blue 449 and Spark Foundry as part of its ongoing consolidation plans.The combined global company will run under the Spark Foundry brand, except in...
View ArticleField-to-Fork: The power of provenance
With the meteoric rise of direct-to-consumer brands, it’s of little surprise that consumer demand for field-to-fork brands continues to steam ahead. Traditionally field-to-fork only included food and...
View ArticleGoogle says YouTube might never be 100% brand-safe
Despite efforts to quash advertisers concerns around brand safety and restore trust, the UK marketing director for Google Ads has admitted the tech giant might never be able to guarantee “100% safety”...
View ArticleAdvertising Week Europe reveals line-up featuring marketers from 02, Diageo...
Google, R/GA, Bank of America and O2 chiefs will all take to the stage at this year’s Advertising Week Europe with organisers revealing the agenda for the event. The annual advertising conference, for...
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