The Drum Recommends: Commended - Clarions' Grand Cork Experiment For The...
The Drum Recommends: Commended is highlighting Clarion Communications who were challenged by the Portuguese Cork Association to increase demand for cork stoppers in wine bottles.In this series, we...
View ArticleThe Drum Recommends: Commended - Born + Raised Transform a website to change...
The Drum Recommends: Commended is highlighting Born + Raised who helped transform a website for 'Keep Britain Tidy'.In this series, we explore the finest work created by The Drum Recommended agencies....
View ArticleThe Drum Recommends: Commended - Team Eleven take on Global Community...
The Drum Recommends: Commended is highlighting Team Eleven who managed the global Facebook community of the world’s leading banana brand, Chiquita.In this series, we explore the finest work created by...
View ArticleThe Drum Digital Advertising Awards 2019 finalists
The Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.Submissions that really made an impact were those who focused on the results,...
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Karlie Kloss teams with Ad Council’s ‘She Can Stem’ campaign on Pi Day
Karlie Kloss may be the new host of Project Runway, but the model is putting on her science hat and teaming with The Ad Council's ‘She Can Stem’ campaign through her non-profit organization, Kode With...
View ArticleThree ways marketing automation can supercharge SEO
IBM predicts that 2019 will be the year of 'martecheter'– a digital-native, technically savvy professional, no longer calling a developer to implement some cutting-edge marketing tech stack. Indeed, AI...
View ArticleGoat queries Jaffa Cakes eaters, including Joey Essex, in Nibbles promo
McVitie’s, makers of Jaffa Cakes, has introduced a goat character to promote its new Jaffa Cakes Nibbles. ‘Jaffa Whaaaaat?’ stars TV personality Joey Essex and Nibbles the Goat.The integrated campaign...
View ArticleThe weirdest thing I saw at SXSW this year: the sushi singularity
If you want to Keep Austin Weird, you just have to keep inviting the Japanese.Right next to the breastfeeding kit for men (complete with app) was Japanese company Open Meal and their nutritionally...
View ArticleBoeing's brand value has taken $7.5bn hit after deadly crash, report finds
On Sunday (10 March), Boeing's 737 Max 8 plane crashed in Ethiopia just seven minutes after taking off, killing all 157 people on board.Boeing's brand value has crashed along with it, as the aircraft...
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Visit Seattle rolls out campaigns celebrating immigration and music
Many people know Seattle as a music city – grunge grew there, it was the home of Jimi Hendrix, and it helped artists as diverse as Heart, Kenny G and Sir Mix A Lot grow and gain national recognition....
View ArticleWhat role for brands in a ‘circular economy’?
Five years ago, I paid a woman in her mid-twenties to show me the contents of her wardrobe – for professional purposes of course!Among the 200 or so items she showed me were a pair of high gloss...
View ArticleUK tabloids facing moral & brand safety questions over Christchurch...
UK tabloids have been criticised for publishing footage of the Christchurch mosque terror atrocity, in which 49 people were murdered, on their websites.Despite New Zealand police urging the public not...
View ArticleWhy a London agency took over a Carnaby Street shop to sell branded merchandise
PR agency Lida, part of the M&C Saatchi Group, has taken over a London shop to raise awareness of its rebrand. At a Carnaby Street store, run by We Built This City, the usual souvenirs, gifts and...
View ArticleGoogle’s first-price auction shift is just the start towards full transparency
In any and every industry, true progress takes time. Yes, innovation happens at breakneck speed — particularly in the tech sector — but industry-wide change is a slow and steady process. More often...
View ArticleAds We Like: French railway envisions out-of-this-world travel with alien...
The latest advertising campaign for Intercités trains takes viewers way beyond France on an intergalactic journey to promote its low prices.The concept behind the fantastical illustrative campaign...
View ArticleThe Drum Recommends: Commended - We Are 778 Website Design & Development...
The Drum Recommends: Commended is highlighting We Are 778 agency who helped Simon Thomas Pirie with their website design & development.In this series, we explore the finest work created by The Drum...
View ArticleThe Drum Recommends: Commended - Clarion Communications' Pop up Wine...
The Drum Recommends: Commended is highlighting Clarion Communications who helped Aldi raise awareness of their new online wine shop.In this series, we explore the finest work created by The Drum...
View ArticleThe Drum Recommends: Commended - Crimtan Help Leading Trainer Brand Raise...
The Drum Recommends: Commended is highlighting Crimtan whoIn this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire...
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Visible's CMO goes OOH and beyond to connect with consumers on a DTC level
While most mobile telecom providers are shouting about the strength of their networks and pricing, Visible is talking to consumers about their experience as a wireless customer — and how it can be...
View Article10 questions with... Karen Blackett, WPP's UK country manager
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
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