Government proposes junk food ad ban on YouTube and Facebook
The government has begun public consolation on proposals to ban junk food ads from appearing on digital platforms, like YouTube and Facebook, as well as TV before a 9pm watershed.It is the latest step...
View ArticleFacebook removed 1.5m videos of Christchurch attacks within 24 hours
Facebook has claimed it removed over 1.5m videos of the killings of 50 people in shootings at two mosques in Christchurch, New Zealand, last week.In the aftermath of the attacks, the country’s prime...
View ArticleMcLaren and Coca Cola extend F1 sponsorship deal
McLaren Racing has extended a partnership with Coca Cola after a pilot deal last year.The British-based Formula One team announced on Saturday that it will continue the deal, which saw the Coke brand...
View ArticleMemories of Dubai Lynx, a Cannes Lion marketing festival in the desert
Two weeks ago, the old rules of marketing were abandoned as speakers and the audience helped reinvent it all at the Dubai Lynx, the two-day marketing conference put on by Cannes Lions in Dubai....
View ArticleAdvice to Westminster from politician turned Grey Europe boss:...
Discord in Britain grows with each passing day. At the moment the chaos is centred on Parliament. The failure to reach any compromise around Brexit this week sends a message to the rest of the world....
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Behind Marriott’s Bonvoy branding film and event integration
Those who watched the Oscars saw plenty of decent ads, but one brand managed to go beyond just a spot during the broadcast. Marriott unveiled its new loyalty rewards program, called Bonvoy, with a...
View Article77% of British adults are members of at least one loyalty programme
More than three-quarters of British adults are members of at least one loyalty programme and rewards from partner brands (rather than from the brand operating the programme) are the most popular...
View ArticleAmbrose Wilson goes to the Canaries for Spring/Summer campaign
Clothing catalogue Ambrose Wilson has teamed with Red C and MediaCity-based Chief Productions to create its latest DRTV campaign for its latest spring/summer range.Directed by Nate Camponi, the stylish...
View ArticleVMLY&R launches four campaigns for Campbell Snacks crunchy brands
Campbell is launching four ad campaigns for its crunchy snack brands, including Cape Cod Chips, Kettle Brand Potato Chips, Snyder’s of Hanover, and Goldfish Epic Crunch, which were developed in...
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FCB Mexico and Small honor World Down Syndrome Day with ‘Reasons to...
Many with Down syndrome are still denied aspects of life we take for granted, like going to school, playing sports, hanging out with friends, having a job and living independently, due to inadequate...
View ArticleThe future of native advertising is mobile
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display...
View ArticleShould your agency create its own annual conference event?
When Click Consult launched the Benchmark Search and Digital Marketing Conference back in 2015, we did so with the intention to promote the agency’s expertise and establish Click, our team and the...
View ArticlePeople on the move including Google, American Express, Vice, Uber, and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions, including:...
View ArticleAds We Like: Maya Rudolph sings and rhymes about recycled toilet paper for...
Maya Rudolph sings “it’s not a tree’s duty to clean that booty” and other toilet paper-related rhymes in a new song for Seventh Generation. It’s the brand’s latest effort to get people to switch to...
View ArticleTesco media boss to publishers: 'You need to take more responsibly for...
The gatekeeper of Tesco’s £90m media spend has criticised publishers for failing to “take responsibility” for brands' safety online, saying too much of his budget is being spent on verification tools...
View ArticleYuengling releases Golden Pilsner with an appeal to millennial drinkers
DG Yuengling & Son, which bills itself as America’s Oldest Brewery, announced the launch of a new fully-integrated campaign, ‘Make Your Day Golden,’ in support of Yuengling Golden Pilsner, the...
View ArticleAR: the superpower for brands
People are more attuned than ever before to advertising. There’s widespread exhaustion with constant selling, and as a result people want to be sold to, they want to be talked to. This means brands...
View ArticleSXSW 2019: politics, movies and experiential bleeds
That’s a wrap on SXSW 2019! Since launching 32 years ago, the festival has morphed into a branding and marketing Thunderdome of sorts bridging the worlds of film, tech and music and providing...
View ArticleMayo Clinic shows the tender moments before treatment
The Mayo Clinic is taking an emotional journey rather than a technical one, showing the moments before people get treatment for their conditions and how they deal with the uncertainty of their medical...
View Article'If there's another EU referendum, we'll need your help'...
London mayor Sadiq Khan has warned ad agencies that they will be called to arms to help the Remain campaign if there is to be a second referendum on the UK's exit from the EU. Addressing the delegates...
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