The growing tension of OTT: key takeaways from InFronts 2019
With no shiny new solutions to push, this year’s InFronts from Tru Optik focused on educating an industry that’s sprinting toward OTT with its elbows out.The OTT landscape is already at scale, and it's...
View ArticleRenault cleans up expletive-ridden emission zone tweets with all-electric cars
Renault has launched a campaign to promote the all-electric Renault Zoe that coincides with the first day of the Ultra-Low Emissions Zone (ULEZ) - an initiative to improve air quality in London.As part...
View ArticleFive ways to integrate digital into an in-store experience
"Every day in the press, traditional retailers are announcing bankruptcy or closing stores, and it's because they haven't innovated the shopping experience." - Dave Gilboa, chief executive and...
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The secrets of meta descriptions and SEO
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is your first opportunity to set out your stall...
View ArticleHow the father of AI John McCarthy was able to write personalised covers for...
For a special issue of The Drum dedicated to artificial intelligence (AI), personalised covers have been created for 1,000 of our readers using an AI-powered robot.The Sharpie-scrawled covers feature...
View ArticleEntertainment, persona marketing and the power of being authentic
Everything counts as ‘entertainment’ today. From mobile gaming to e-sports, branded content and new realities in tech, there’s no telling where the entertainment industry will go. And it continues to...
View ArticleBehind Aflac’s partnership with country music and its famous duck
When it comes to suppliemental insurance brand Aflac, the supplemental insurance brand wants consumers to know what it isn't. "It isn’t homeowners insurance, or car insurance, or even duck insurance,...
View ArticleHearst Television expands access to its growing OTT inventory with FreeWheel...
Hearst Television has partnered with FreeWheel to scale out its OTT ad product Hearst Anyscreen.Anyscreen has become Hearst Television's fastest-growing ad product since its launch in September 2018,...
View ArticleNew Gizmodo Media Group owner has 'big plans' for programmatic and...
Univision has sold Gizmodo Media Group (GMG) to private-equity firm Great Hill Partners for an undisclosed amount.James Spanfeller, who served as chief executive officer of Forbes.com for over eight...
View ArticleThe Drum Recommends: Commended - Peaky Digital Hidepark Digital Marketing...
The Drum Recommends: Commended is highlighting Peaky Digital who helped Hidepark with their digital marketing strategy.In this series, we explore the finest work created by The Drum Recommended...
View ArticleAI in marketing: separating the fact from the fiction
It’s not uncommon for artificial intelligence (AI) to come up in marketing conversations as a future focus. However, the irony is that many marketers are already using aspects of AI now, and don’t even...
View ArticlePride in London celebrates 50 years since Stonewall Riots with Jubilee theme
The organiser of London's iconic parade, Pride in London, has launched the theme of this years event that marks 50 years since the Stonewall Uprising that changed the course of LGBT+ history forever.To...
View ArticleChief TV behind new Fashion World spring campaign
Fashion World has released its new 30-second Spring campaign, which will air on ITV, Channel 4 and Sky. The spot is directed by Chief TV's Daniel Cohen, who also helmed the brand's Autumn/Winter 2018...
View ArticleBurger King faces boycott in Vietnam after spiking ‘racist’ chopsticks ad
Burger King franchises are under direct attack from the Vietnamese community, despite the brand pulling an ad promoting its Vietnamese-inspired burger that was deemed ‘racist’ by online commenters.The...
View ArticleJeff Goldblum remains at the center of the Apartments.com multiverse
Jeff Goldblum is one of Hollywood’s most enduring quirky stars, and his popularity seems to be higher than ever with his reach across movies and television and even as a jazz pianist and singer....
View ArticleMacallan whisky spot banned by ASA for promoting reckless alcohol-induced...
Macallan whisky has had a rap on the knuckles from the Advertising Standards Authority (ASA) after the watchdog received complaints about a TV ad deemed socially irresponsible. The ad featured a man...
View ArticleAustralian Government to invest $174m in advertising ahead of election
The Australian Government is set to spend more than $174m on advertising this financial year in the lead-up to the federal election.The ad spend will cover 15 simultaneous campaigns set to run across...
View ArticleWPP AUNZ announces 50:50 gender diversity targets for senior management
WPP AUNZ has unveiled 50:50 gender diversity targets for senior management by 2021 with interim chief executive John Steedman calling the move “a business imperative”.“Diversity is not a women’s issue,...
View ArticleSpotify appoints new UK influencer marketing agency
New Stance, of The Miroma Group's entertainment and sport digital marketing agency, has been selected as Spotify's new UK influencer marketing agency.The agency will work closely with Spotify and its...
View ArticleThe Drum Recommends: Commended - Brazil Street Stiltz Case Study
The Drum Recommends: Commended is highlighting Brazil Street who helped Stiltz raise their brand and create public awareness.In this series, we explore the finest work created by The Drum Recommended...
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