China dairy giant Mengniu in sponsor talks for 2022 World Cup
China Mengniu Dairy, the country’s second-largest dairy producer, is in talks with Fifa to sponsor the 2022 World Cup in Qatar.Mengniu was a sponsor of the 2018 World Cup in Russia, investing RMB 1bn...
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Taylor Herring and AMV BBDO win big at The Drum Marketing Awards 2019
Taylor Herring, AMV BBDO, Birds Eye, Graymatter Limited, PHD UK and Carat are among the big award winners of The Drum Marketing Awards 2019. The results were unveiled at a black-tie ceremony in...
View ArticleThe Drum Recommends: Commended - Don't Cry Wolf Branding DSX
The Drum Recommends: Commended is highlighting Don't Cry Wolf agency who helped launch a cryptocurrency brand DSX.In this series, we explore the finest work created by The Drum Recommended agencies. We...
View ArticleThe Drum Recommends: Commended - The Canopy Studio: Creating a culture of...
The Drum Recommends: Commended is highlighting The Canopy Studio who helped Green Heroes create a culture of change in education and inspire a new generation of young activists.In this series, we...
View ArticleCondé Nast names new CEO as it heads into 'new phase' of global...
Condé Nast has named Roger Lynch its first global chief executive officer, as the legacy publisher looks to combine its global operation and focus around media and technology.Lynch brings a tech...
View ArticleLifting the lid: marketing agencies wake up to burnout
“Love and work are the cornerstones of our humanness.” Freud was perhaps one of the first to recognise the connection between work and mental health. Now, approximately 100 years on, the worldwide...
View ArticlePJ Pereira on the backwards filmmaking process of the Adobe movie poster film...
In standard filmmaking timelines, a movie is made and then a poster is designed to promote the movie before it’s released. Adobe and Pereira O’Dell decided to work in reverse.A new branded...
View ArticleJamie Gutfreund joins Hasbro as CXO from Wunderman Thompson
Hasbro, Inc. has announced that Jamie Gutfreund will be joining the toy, game and play company as chief consumer experience officer (CXO) starting April 15.Gutfreund will be based in Pawtucket, Rhode...
View ArticleBumble goes offline with ad-supported magazine
After they're done swiping, Bumble is hoping users start thumbing through the dating app's first print publication, Bumble Mag.Bumble is the latest digital brand to dive into publishing, following its...
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Snap to introduce Audience Network that will integrate ads within third-party...
Snap introduced a new offering allowing app developers to fill inventory with ads from Snapchat at its inaugural Partner Summit today (4 April).With Audience Network, developers will be able to run...
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Anicca and Brainlabs take home top accolades at The Drum Search Awards 2019
Anicca Digital and Brainlabs Digital were among the winners at The Drum Search Awards last night.Theses awards celebrate the best examples of search, shining a light and recognising the best work being...
View ArticleTikTok brand safety status under threat after platform fails to eject online...
TikTok’s fledgling ad offering has been dealt a blow after a BBC investigation found it did not suspend the accounts of people sending sexual messages to children via the video sharing platform.The...
View ArticleThe power of purpose: driving loyalty in changing times
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's...
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Corona blocks Ipanema Beach with trash wall to highlight ocean pollution
Trash in the oceans is a massive global issue, with islands of trash gathering in the seas and washing up on some of the world’s formerly most beautiful beaches. To try and combat the problem, many...
View ArticleIrn-Bru embraces body positivity as a 'champion of gingers'
Irn-Bru has launched a passionate defense of 'gingers' in its latest campaign, taking a Dove-like tone of body positivity - but with a hint of humour positioning it as the 'champion of gingers'.AG...
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Ads We Like: Travel Oregon continues its magical animated campaign
Inspired by the viral success of the ‘Only Slightly Exaggerated’ campaign last spring, Travel Oregon has launched the second part of its vibrant animated campaign designed to give viewers more of a...
View ArticleUber ad emulates flight safety videos to dispel risk concerns
Global ride-hailing app Uber has created a UK ad to show the many precautions the company takes to ensure its passengers use the service safely, days after concerns emerged in the US after a student...
View ArticleThe Drum Recommends: Commended - Web Behaviour Specialists 250% ROI for B2B...
The Drum Recommends: Commended is highlighting Web Behaviour Specialists who successfully managed a 250% ROI for B2B brand.In this series, we explore the finest work created by The Drum Recommended...
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Can brand humanity thrive in the era of data and tech?
As technology and data become more central in our daily lives, consumers are expecting more out of brands than ever before. They’re expecting personal, helpful, relevant messages; and tech giants like...
View ArticleHeinz celebrates 150 years with £12m campaign amid finance woes
Having just emerged from a challenging financial year, Heinz has stumped up £12m for an international 150th-anniversary campaign, shining a spotlight on its heritage through one of its best-known...
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