Why SME ecommerce retailers are well placed for global success
There’s no better time to set up an ecommerce business than today. Set-up costs are falling and evolving technology is helping ecommerce start-ups through to SMEs to scale up and deliver global growth...
View ArticleCobra Kai stars stay competitive with YouTube and Enterprise co-branded promo
Ralph Macchio and William Zabka have aged since the original Karate Kid, but the two actors remain competitive in a promo for the second season of the show Cobra Kai, where they try to one-up each...
View ArticleTech drives acquisition-filled first quarter
With its recent acquisition of Epsilon, Publicis Groupe can now tap into the data marketing company's loyalty software that serves 600m accounts. The price tag on the deal – $4.4bn – may raise...
View ArticleIndian Government bans TikTok downloads over safety concerns
The Indian Government has ordered Apple and Google to remove TikTok from their app stores as it seeks to ban the short-video app.The order was issued by India’s Ministry of Electronics and Information...
View ArticleJD founder calls workers 'slackers' as layoffs continue at the...
JD.com’s founder Richard Liu has criticised the increasing numbers of “slackers” working in China’s tech industry, in the midst of widespread layoffs at his e-commerce company.Liu’s comments were...
View ArticleJD.com founder's woes continue as he faces alleged rape lawsuit
JD.com founder and CEO Richard Liu will face a lawsuit from the woman who accused the Chinese billionaire of raping her after a dinner party in the US.The incident, which occurred in Minneapolis in...
View ArticleAsk not what machines can do for you, but what you can do for machines
AI is emerging as a must-have tool for marketers of all kinds, but can brands and advertisers really rely on technology alone to solve their problems? Not quite, says MiQ South East Asia managing...
View ArticleNetflix unconcerned over losing licensed content as it boasts subscriber growth
As the streaming space grows, so does an underlying tension over ownership of programming.In an earnings call, Netflix chief executive officer Reed Hastings said the company has prepared for the loss...
View ArticleImpossible Foods closes LA creative hub, ECD departs
Impossible Foods, the maker of the Impossible Burger, has shuttered its Los Angeles office, prompting its executive creative director, Sasha Markova, to leave the business.The plant-based food brand...
View ArticleUS Creative Work of the Week: paint brand Kilz gets emotional
Who knew paint could make people so emotional? Apparently, paint brand Kilz, which ran away with the voting this week to take top honors as the US Creative Work of the Week.Kilz took paint ads to an...
View ArticleA rude awakening for voice technology
2018 was Amazon Alexa’s biggest year yet, doubling the number of sales in 2019 to over 100 million with both Amazon’s own devices and third-party hardware. Over the holiday period, the Amazon Echo Dot,...
View ArticleSina Corp news and blog apps suspended for violating China internet laws
Sina Corp, the Chinese internet giant behind microblogging site Weibo, has suspended its news and blog apps after violating China’s internet regulations.China’s internet authority, Central Cyberspace...
View ArticleCoca-Cola is piloting a new experience-led approach to integrated marketing
Coca-Cola has introduced a new framework for integrated marketing communications, called integrated brand experience (IBX), as a pilot in South East Asia, part of a strategy to modernise the way it...
View ArticleAmazon to withdraw e-commerce business from China
Amazon’s e-commerce business is set to withdraw from the China market, according to Chinese media reports.The reports claim the company’s departure from the market is imminent with an official...
View Article'Unnecessarily Sexy' Australian house ad attracts global attention
An online video ad promoting a property for sale in Australia has gone viral globally attracting a flood of ridicule.The marketing video was created by real estate agency LJ Hooker for a house listing...
View ArticleMars brand Puppo creates a bespoke ad for every dog in New York City
Mars Petcare brand, Puppo has created a bespoke ad for every registered dog in New York City – coming in at over 100,000 – as part of a new campaign developed by Colenso BBDO Auckland.The brand is the...
View ArticleUS Army National Guard recruitment shows the frontlines are in our backyards
Most people think about the US Army as being a force that fights on the frontlines overseas. The US Army National Guard takes a different approach with its recruitment campaign, showing that the...
View ArticleYour approach to purpose branding is all wrong - the rise of movement strategy
“What are you going to do when your purpose strategy fails?” It is a simple question but coming from one of our most respected branding strategists, Chip Walker, head of strategy at StrawberryFrog, it...
View ArticleAre brands making the most of pop-up spaces?
There is little doubt about the rise in popularity of ‘pop-ups’ and it’s clear there is a role and desire for these in our towns and cities across the UK. Pop-ups are now seen not only as a retailing...
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