Why accessibility works for SEO
Website accessibility is about much more than due diligence and ‘doing the right thing’ - it can seriously boost your bottom line.The web is a democratic space that’s built on principles of inclusivity...
View ArticleAmazon will continue to invest in China, as it withdraws e-commerce business
Amazon has said its commitment to China remains strong and it will continue to invest in the market, despite confirming plans to shut its local e-commerce business.The e-commerce giant confirmed it...
View ArticleBytedance to launch Spotify-like music streaming app
Bytedance, the Chinese company behind short-video platform TikTok, plans to launch a Spotify-like music streaming app.According to reports by South China Morning Post, the company has dedicated 100...
View ArticleLeica film featuring Tiananmen Square 'Tank Man' image angers Chinese
Leica Camera is attempting to distance the German photography brand from a promotional film depicting the events of Tiananmen Square.The five-minute film, called The Hunt, depicts a series of conflict...
View ArticleClik here to view.
A ‘Pollution Souvenir’ of canned air from Chiang Mai calls attention to smog...
Thailand is a top global tourist destination, but it has recently entered a severe pollution crisis, especially in Chiang Mai, Thailand’s second largest city and the north’s main tourist hub. To call...
View ArticleWhat we can learn from Burger King’s chopsticks blunder
The fat hit the fryer with Burger King this week, when it launched an Instagram campaign for its new'Vietnamese-style' Burger in New Zealand.The campaign, which featured white actors attempting to eat...
View ArticleUnilever ups ad spend by €300m in 2 years thanks to agency cutbacks
Savings from Unilever's ongoing business efficiency drive have helped the Marmite and Dove owner reinvest in marketing to the tune of €300m over the past two years.The figure has increased by some €50m...
View ArticleCadbury promotes ‘grown up’ Darkmilk chocolate with 80s stars Jason Donovan...
Do you remember Jason Donovan and Kim Wilde from the 80s? Cadbury is banking on your nostalgic knowledge to promote its new Cadbury Darkmilk bar.Cadbury has unveiled a nostalgic campaign to celebrate...
View ArticleCustomer data security is a marketing problem, too
Data breaches and leaks have climbed to an all-time high over the past two years. What was once seen as the unfortunate cost of transitioning to the digital age has become a global epidemic. As with...
View ArticleClik here to view.
Ad Council partners with Snapchat to expand on bullying prevention campaign...
Snapchat teamed with the Ad Council last October to support Bullying Prevention Month, with Snapchat creating filters, stickers and Snap Ads to raise awareness about bullying. Now, the social media...
View ArticleTV viewability remains to be seen in the digital age
Like a tree falling in an uninhabited forest, do TV advertisements make an impact if viewers aren’t in the room?According to a study by IPG Media Lab and MAGNA Global, more than $59 billion will be...
View ArticleMGM Resort’s Lilian Tomovich goes Vegas-style big on experience
Whether you love it or hate it, the one thing you have to admit about Vegas is that it’s exactly as over-the-top as it promises to be. So, if you have a presence in Las Vegas and you’re going to make a...
View ArticleNetflix to bolster marketing operations in New York City
Netflix is to build out its marketing operations in New York City with the expansion of a Manhattan office staffed by marketers, content executives and production developers.The Manhattan space will...
View ArticleClik here to view.
Brazilian bike company uses truck driver strike to show cost savings of...
Anyone who has lived through a gasoline crisis knows how taxing it can be on pocketbooks and nerves. In Brazil, a spike in the price of diesel fuel caused a national truck strike in protest, which bled...
View ArticleClik here to view.
Sherwin-Williams translates brainwaves into new paint colors
Sherwin-Williams is a paint company that prides itself on having one of the widest selections of colors on the planet, but a new experiment shows that they could expand that color selection through the...
View ArticleClik here to view.
4/20 vision: meet the marketers leaving the mainstream to blaze the cannabis...
The gradual process of decriminalization of cannabis and cannabidiol (CBD) products across the world has given rise to a highly regulated yet booming new industry – one that needs the creative branding...
View ArticleIt's time we realised that good brands should come in small packages
Monday (22 April) marks Earth Day. It's an issue that is close to home for me, quite literally: I live on an eco-farm in the south-west of France. We are doing our bit to boost the bee population and...
View ArticleCorona and Parley's stop-motion film shows how plastic impacts wildlife
Corona and Parley for the Oceans have chosen Earth Day to reflect on the dangers marine plastic pollution poses to wildlife.The duo enlisted Wieden+Kennedy Amsterdam and Oscar-nominated animator Adam...
View ArticleClik here to view.
Earth Day: brands and organizations making a difference
If we all cared enough, every day would be Earth Day, and for a growing number of concerned global citizens, it is. For others, recognized Earth Day (22 April) is a day to take action and call...
View ArticleUS Women’s Soccer Team highlighted in Fox spots leading up to World Cup
The US Women’s Soccer Team is a tough bunch. Three spots for Fox Sports highlight the team and its stars, showing the unbending determination it embodies as it heads into competition in France to...
View Article