Google Australia uses real stories to show how YouTube powers projects for good
Google Australia has launched a set of videos that tell stories of real people that have used YouTube content to build on ideas that have a positive impact on society.The campaign, by VMLY&R,...
View ArticleBudweiser takes on stigma around tattoo culture in South Korea by celebrating...
Budweiser is seeking to address the stigma around tattoos and its artists in South Korea with a new campaign.Drawing tattoos without special permission from the government is currently illegal in the...
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Ikea experiences 495% social lift after Game of Thrones ad break spot
Splashing marketing spend on a Game of Thrones (GOT) ad break appears to have been a strategic move for Ikea,O2 and BT - all of which topped the chart for the most social lift following their ad...
View ArticleThe Times of India creates LGBTQ ‘Out & Proud’ takeover of its...
The Times of India (TOI) has launched a campaign to celebrate LGBTQ Indians, offering its classifieds section as a place to share stories of connection and acceptance.As the year draws closer to the...
View ArticleAmazon delivers for Deliveroo in a $575m funding round
Amazon has taken the lead on a new $575m funding round for Deliveroo intended to furnish the home delivery service with the capital it needs to expand its tech team, reach more consumers and grow its...
View ArticleAlcohol advertisers warned of possible court action for flouting rules
Alcohol brands are being warned that they must be ready to face potential court action for conveying irresponsible messages to consumers through advertising, including the inadvertent targeting of...
View ArticleExtinction Rebellion warns ad industry: 'You didn’t think we’d forget...
Extinction Rebellion, the activist group that brought swathes of London to a standstill in April, now has the ad industry in its sights. It has today issued an open letter to advertisers and their...
View ArticleNME and Uncut sold off to Singapore-based music tech company
Little over a year since culling its print edition, NME publisher TI Media has sold the title to Singapore-based 'music creation platform' BandLab Technologies, along with rock magazine Uncut. The...
View ArticleA deep exploration into building buying personas
The year is 2019. People have finally realised that a living standard measurement was fun to learn about in marketing school but isn’t sufficient to build a campaign on. Today, we know that...
View ArticleNo more empty rainbow gestures: brands need to drive real change for LGBT+...
Earlier this week Sainsbury’s announced itself as the first UK supermarket to sell greeting cards celebrating Pride in-store. To be more exact, 207 of its 1,423 stores. The grocer says it's part of its...
View ArticleApple goes ‘Behind the Music’ with its star-studded Mac ad
Apple has featured both stars and unknowns in its ‘Behind the Mac’ ads, and now the computing giant is focusing its marketing efforts on those who use its technology for musical pursuits.The British...
View ArticleProstate Cancer UK celebrates men and what we'd miss if we lost them
Prostate Cancer UK has launched its 2019 brand campaign that pays tribute to men, in all their weird and wonderful ways.Every 45 minutes, a man dies from prostate cancer - it kills more people than...
View ArticleNow you can watch epic fails and dog videos on so-called 'digital...
Jukin Media scours the web to populate its brands FailArmy, People Are Awesome and The Pet Collective with soon-to-be-viral user-generated content.Born on social platforms, Jukin Media’s head of...
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Ads We Like: fast-talking squirrel warns Californians about power line safety
Getting a public service message to the masses isn’t easy, especially in a crowded media environment. Enter Safety Squirrel, a fast-talking rodent who is out to warn Californians about the danger of...
View Article10 questions with...Kerrie Finch, founding partner of Future Factor
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleGoogle reveals more stringent abortion ad rules amid Alabama bill controversy
Google is tightening up its abortion search ads policy, saying it will now require businesses that want to run ads at the top of search results relating to queries about terminations to seek...
View ArticleGoogle reveals more stringent abortion ad rules against backdrop of Alabama...
Google is tightening up its abortion search ads policy, saying it will now require businesses that want to run ads at the top of search results relating to queries about terminations to seek...
View ArticleShould the Jeremy Kyle reality TV probe worry sponsors?
Should brands exercise caution when associating with reality TV shows now the UK government is investigating how participants are treated during and after they are in the spotlight? Reality TV was put...
View ArticleCo-op's first ads from Lucky Generals unite the entire business behind...
The Co-op has united its food, insurance and funeralcare businesses for the first time as it embraces an over-arching marketing strategy to show how the entire company is funding community programs...
View ArticleBBC spotlights Fifa Women's World Cup commitment with Change the Game ad
The BBC has launched its trailer for the 2019 Fifa Women’s World Cup to spotlight women’s sport this summer, particularly that it has acquired the rights to every Fifa Women's World Cup game in Paris...
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