The Drum in Cannes: no bullshit leadership
The dirty secret of bullshit is that it can be a lot of fun. A vast number of games have been devised around the idea of bullshitting, from games like poker where you can cheerfully bluff your way to...
View ArticleLucky Generals activists plot #TrumpStinks protest ahead of the...
"Disgruntled"Lucky Generals creatives have launched a "cheeky" initiative called #TrumpStinks to protest the US president’s impending London visit.This collective claims that “Britons need to protect...
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HSBC champions internationalism in football in 'Full English Final' ad
HSBC UK has championed internationalism in football to celebrate the first all English Champions League and Europa League finals. It's an extension of the 'Together We Thrive' brand promise and 'Global...
View ArticleDigital health, rewired
The healthcare industry is just as prone to disruption as any, but the emotional weight attached to any change in our healthcare provision means the stakes are considerably higher than in most...
View ArticleQ&A: Facebook's content moderators on cleaning up the murkiest parts...
Like many things at Facebook, there is an air of opacity about the way the notoriously secretive social media giant moderates its content. In recent months it’s come under fire from the public and the...
View Article5 agency trends I've noticed after 7 years away from the industry
Ita Murphy is UK chief executive of SYZYGY, she's reporting on the changes in adland she's observed after a seven-year absence from the industry. In 2012 I left the ad industry. At the time I’d been...
View ArticleDigital health rewired: lessons for the healthcare sector
The healthcare industry is just as prone to disruption as any, but the emotional weight attached to any change in our healthcare provision means the stakes are considerably higher than in most...
View ArticleIn real life: the troubled state of retail experience
The high street as we know it is in a state of flux. We have established brands closing multiple outlets, LK Bennett and M&S just two examples. And we have more and more brands moving online – the...
View ArticleAmazon ramps up challenge to duopoly with Sizmek ad server acquisition
Amazon has further boosted its credentials as a real threat to Google and Facebook’s digital dominance with the acquisition of Sizmek’s ad server and Dynamic Creative Optimization (DCO) business.The...
View ArticleFoursquare buys Placed from Snap to cement its attribution offering
Foursquare wants to be known as the advertising industry's leader in attribution. It just raised $150m to help stake that claim.Foursqaure, the social-media-turned-location-data company, has bought...
View ArticleTBWA uses short film to tell the stories of sexual misconduct Hollywood won’t...
The Brooklyn Film Festival isn’t Hollywood, but the story being told by director Emily Elizabeth Thomas and TBWA\Chiat\Day New York for the festival was inspired by true headlines of sexual misconduct...
View ArticleLeo Burnett to lead beefed-up Coors Light roster amid MillerCoors'...
MillerCoors chief marketing officer, Michelle St. Jacques, has set out a new “speed over perfection” strategy for the brewer’s brands, starting with an expanded agency roster for Coors Light led by Leo...
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American Lung Association combats e-cigarette use by teens on World No...
World No Tobacco Day is May 31, and even as tobacco use is down among teens, e-cigarette use is rising at an alarming rate — to where the US Surgeon General is calling it an epidemic. To combat its...
View Article10 questions with... Jo McClintock, brand director at Moonpig
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleCan WHSmith and Boots ever win back customers?
There’s a lot of frustration in the country right now, and not all of it’s over Brexit. WHSmith has been provoking its fair share of ire from the British public who have named it the UK’s worst high...
View ArticleNike’s powerful Women’s World Cup ad says ‘Don’t change your dream – change...
The Women’s World Cup is almost upon us and Nike is setting the scene with a new ‘Just Do It’ ad featuring some of the tournament's biggest names.Australia’s Sam Kerr, Brazil’s Andressa Alves and the...
View ArticleUS Department of Justice ‘preparing Google antitrust probe’
The US Justice Department is readying an investigation into Google, according to widespread media reports.The probe would examine whether the Alphabet-owned tech giant broke antitrust law in the...
View Article‘Ronald Dump’ parody calls out US president on climate change denial
US president Donald Trump's state visit to the UK is being subverted as a call to action on climate change with the release of a parody film calling attention to the president’s dismissal of...
View ArticleNeogence on using AI for short-term sales and long-term insights
Skincare brand Neogence used artificial intelligence (AI) to improve user acquisition, but it also wound up learning surprising new things about its target audience.According to Neogence, it worked...
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Ridley Scott's classic 'Boy on the Bike' Hovis ad remastered...
After Hovis''Boy on the Bike' was crowned the 'most iconic' UK ad of all time last month, Ridley Scott Associates (RSA) has enlisted the British Film Institute (BFI) to remaster the classic film. 46...
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