Amazon plots ten 'Clicks and Mortar' high street stores in UK
Amazon is staking a presence on the UK High Street with a new initiative to deliver ten pop-up shops from Scotland to the south-east.The 'Clicks and Mortar' chain will offer everything from food and...
View ArticleNestle, Betway and Pepsico on navigating agency tension as they move to in-house
Nestle, Betway and Pepsico are all trying to build programmatic knowledge, expertise and technology internally and simultaneously assure supply chain partners their margins are safe. But agencies are...
View ArticleClik here to view.
The standout Women's World Cup sponsorships and ad campaigns
There has been a seismic shift in attitudes towards women's football in recent years. And with the Women's World Cup in France about to kick off, major brands are out in force to support the squads....
View ArticleClik here to view.
Ads We Like: Spice Girls make their return to advertising in Walkers spot
The Spice Girls have partnered once again with Walkers, as it repositions its brand with the biggest marketing campaign of the crisp-maker's history. The long-anticipated 'Spice World' reunion tour...
View ArticleClik here to view.
Refreshing drinks packaging: Johnnie Walker, Glaswegin, Heineken and Carlsberg
Take a stark look at the drinks industry and you will see that it's going through a revolution. Alcohol brands are having to prove their worth and stand out in such a crowded space.Re-branding and...
View ArticleAre we looking for innovation in the wrong places?
Innovation is at the heart of our industry. New, business-changing ideas are what got most of us into this game and are what set a brilliant agency apart from an ordinary one. But creating amazing...
View ArticleReport reveals LinkedIn is not that popular among tech C-suite
In its latest report, Immediate Future identified that 99.6% of the tech C-suite audience use social media, with more than one in five IT professionals spending over four hours a day on social. The...
View ArticleIf 'Cannes' were in Norway, would people still go?
Trondheim is a beautiful place on a spectacular fjord in Norway. It has its own airport, a conference hall for 3,000 people, everybody speaks English (and is happy to do so) and with 182,000...
View ArticleMapping the journey to customer centric communications
I have a challenge for you.I want you to take a long, hard look at your business, and ask yourself one question: ‘is my marketing customer centric?’Or, to be even more specific: ‘is my marketing still...
View ArticleBehind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras
You know that band of percussionists you always see making noise at The Drum Awards? The ones we’ve taken to Austin and New York, and soon will be marching down La Croisette in Cannes too?They’re just...
View ArticleMy/Mo Mochi Ice Cream asks consumers to share their Whatever moments
America's fastest growing frozen novelty brand, My/Mo Mochi Ice Cream, launched its nationwide “Because, Whatever” campaign series which invites people to celebrate the ‘Whatever’ moments in their...
View ArticleClik here to view.
The thought-provoking women's ads from the Chip Shop Awards 2019
Ahead of The Chip Shop Awards 2019 which take place on 6 June this week, The Drum rounds-up the standout examples of female-centric advertising that are up for nomination this year.Renowned for...
View ArticleClik here to view.
Mia Hamm, Mallory Pugh recite Dr Seuss in Gatorade film to inspire the next...
Soccer legend Mia Hamm stands with a young soccer player at the entrance of a packed stadium. She leans over and says, “Congratulations. Today is your day. You’re off to great places. You’re off and...
View ArticleLonely Whale teams with makers of Vita Coco to make you ‘Question How You...
Ever & Ever, a new aluminum canned water brand, is launching today in conjunction with incubator Lonely Whale’s ‘Question How You Hydrate’ campaign.'Question How You Hydrate' is a new movement that...
View ArticleThe Drum at Cannes: marketer of the future
The role of the CMO has evolved. There is no longer a place for a CMO content to solely manage the advertising output of a brand. Instead, CMOs are responsible for any number of tasks related to the...
View ArticleThe Drum at Cannes: does a brand's purpose really impact sales?
Today’s consumer is younger and more purpose-driven than ever before. The quality of the products and services they buy is no longer the be-all and end-all when it comes to creating purchase intention;...
View ArticleInstagram lets brands turn influencer posts into ads
Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads so that they reach a bigger audience. Until recently, brands who paid influencers to post sponsored...
View ArticleClik here to view.
Ads We Like: Dollar Shave Club puts dad bods on display in Father’s Day campaign
Dad bods come in many shapes and sizes, from the smallest of love handles to the most pot-shaped of potbellies. Dollar Shave Club is celebrating all those who sport the not-quite-chiseled physique in...
View Article‘On call day and night’: balancing creativity and uncertainty during the NBA...
Tomorrow (5 June) will be the 79th game of the NBA playoffs, yet fans and marketers alike are still wading in uncertainty.With the final, best-of-seven series between the Golden State Warriors and...
View ArticleApple's latest privacy updates put an ever-tightening squeeze on...
At Monday's Worldwide Developers Conference (WWDC), Apple announced a handful of restrictions on third parties that further cement its privacy-first customer approach.When unveiling iOS 13, the latest...
View Article