Actions points for businesses aiming to make a difference around diversity...
With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity....
View ArticleNew MediaMath partnerships aim to fight ad fraud and improve supply chain...
Joining forces to further their fight against ad fraud, MediaMath and White Ops will co-locate servers globally that cover the entirety of MediaMath’s footprint and use White Ops’ Human Verification...
View ArticleInfluencer ads more 'emotionally intense' and memorable than TV...
The results of "the world’s first" neuroscience study on influencer marketing has ruled heavily in favour of the medium over TV ads. The work, commissioned by influencer marketing agency Whaler,...
View ArticleNCC Media and OpenAP partner to expand audience-based TV buying
Networks and cable operators are coming together to further standardize advanced TV advertising. Announced Tuesday at Cannes, national ad sales and technology company NCC Media is partnering with TV...
View ArticleWorld Surf League snags top marketers from Nike and the NFL ahead of...
The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate as its chief marketing officer, while the NFL UK’s head of marketing, Sarah Swanson, has been named senior vice-president of...
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Airbnb Adventures looks to make traveling the world easier and more exciting
How many times have you left your home country? Have you ever stepped foot outside its borders at all? One-third of Americans haven’t, according to a Hostelworld Global Traveler report, and those who...
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New York Times and Nike win Grand Prix at Cannes Lions in Craft and...
Day two wrapped at the Cannes Lions International Festival of Creativity, and The New York Times ended up taking multiple Grand Prix Lions awards for its ‘The Truth is Worth It’ campaign. Nike also won...
View ArticlePrivacy underlies product updates as Salesforce and Adobe bolster CDPs
Marketers need their data management platforms (DMPs) to do the near impossible: organize a seemingly endless amount of customer data.Now add a layer of consent management to that task, as the...
View ArticleWhen Sorrell met Whipple: ‘agencies aren’t exempt from change’
Two ad industry titans — Sir Martin Sorrell, executive chairman of S4 Capital, and Brian Whipple, CEO of Accenture Interactive — addressed a packed house at The Drum Arms’ activation at the Cannes...
View ArticleAgency demand for freelance recruitment grows in APAC as business models evolve
Agency requirements for talent are evolving, as the industry faces rapid change and requires more agile businesses. In recognition of this, recruitment company Grace Blue has partnered with freelance...
View ArticleHands off the cookie jar: the future of targeting as restrictions on data...
The recent moves by Google, Apple and Mozilla to block third-party cookie targeting will force marketers to work harder to reach consumers using data. Since the dawn of digital advertising, data has...
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L.L. Bean urges consumers to get ‘S’more out of Summer’
Summer may bring more hours of daylight, but research shows that four out of five Americans don’t have enough time to enjoy it. So, on 20 June, L.L. Bean, working with experience agency Jack Morton, is...
View ArticleWhy speed — not perfection — is your business’ greatest asset
Good things come to those who wait.Often times, this is absolutely the case. Patience is, indeed, a virtue.But when it comes to your business, you might be surprised at just how much more important it...
View ArticleUS Creative Work of the Week: Verizon unites families as part of Pride efforts
Verizon’s Pride efforts found the communications company partnering with PFLAG, an organization uniting families and allies with people who are LGBTQ+, for a campaign that shows stories of real...
View ArticleSamsung’s global CMO: ‘I’m pessimistic about influencer marketing’
Its former head of US marketing once suggested that influencers could replace ad agencies, but Samsung’s global chief marketing officer has voiced concerns and said the brand is rowing back on its...
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FCB wins two Grand Prix and Nike takes another at Cannes Lions Day 3
The Reach category awards at the Cannes Lions International Festival of Creativity were handed out on the third day of the event (19 June), and FCB took home two of the coveted Grand Prix Lions, while...
View ArticleDigital brand-advertising measurement needs to mature to justify increasing...
The unstoppable march of digital ad spend is a well-documented tale, with IAB recently noting “landmark” growth of more than 20% year over year. With many of the new dollars migrating from TV, it’s...
View ArticleData and creativity are key for brands to establish their presence on super apps
A new breed of apps is taking South East Asia by storm. Super apps – single umbrella platforms that provide a range of services – are beginning to transform how the lifestyle needs of users are being...
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Lazada's first rebrand in five years aims for the heart
Lazada has rebranded for the first time in five years and launched a major campaign, which it hopes will humanise its brand around positive, life improvement messages.The rebrand and campaign focus on...
View ArticleForget Cannes: how well do we really do at our own business?
Humans thus Businesses value competence. It’s less likely you would hire a personal trainer who followed an unhealthy lifestyle or a lawyer who lost his own cases.But when it comes to our own industry...
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