Spotify now lets advertisers target podcast listeners
Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream.Up until now, Spotify has only broken down audiences based on their...
View Article10 questions with... Carla Heath, managing director of Whippet
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleChina, what’s the future? (WTF): Influencer marketing and live streaming
China is emerging as an innovator nation and is becoming more and more evident. Especially baffling is the rate at which platforms and technology are leapfrogging ahead of those we know in the West....
View ArticleThe Drum Arms in Cannes 2019 with Diageo, BT, P&G, Mars, Unilever, GSK,...
Cannes Lions 2019 is here and The Drum Arms is ready to entice you with four days of panels, pints and a host of other events.The Drum Arms will be your one-stop shop for when you need a break from the...
View ArticleAdam&EveDDB's debut ad for Virgin Media takes a dark creative turn
Virgin Media has taken a bold new creative direction illustration the benefits- and downfalls - of a life without barriers.With 'Unlimiting' it demonstrated "the endless possibilities" of Virgin...
View ArticleTic Tac hopes to make a mint in men's fashion with Father's Day...
Tic Tac USA has made a PR push into fashion just in time for Father's Day, with a bespoke set of cufflinks that can transport emergency Tic Tacs.Tic Tac is looking to cause a stir with the "freshest...
View ArticlePeta applauds KFC's modest vegan Imposter Burger trial
KFC is piloting vegan burger 'The Imposter' to better reach a growing portion of non-meat eating people in the UK. The trial will last only four weeks but has been applauded by long-time critic Peta...
View ArticleWWF tours nature phone box to ring a climate crisis warning
WWF has developed a British phone box that’s been taken over by nature and wild natural plants with the intention of touring it throughout England to encourage the public to speak out on the climate...
View ArticleAriel taps Indian superstitions by making team jerseys the Cricket World Cup...
Detergent brand Ariel wants to make the team jersey a lucky charm as Indian support swells for the Cricket World Cup.The #2011Dobara campaign calls on supporters of the national team to dig out the...
View ArticleUnderstanding trust: a CMO's most underutilized strategy for growth
Just a decade ago, few people would probably have envisioned a world where the concept of 'trust' would become as prominent in their everyday lives as it has. Today we get into cars with complete...
View ArticleAbsolute Vodka, Accenture Interactive, Wimbledon - Meet The DADI Awards 2019...
The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do...
View ArticlePizza Hut revives ‘OG’ branding to kickstart growth: ‘We lost sight of where...
Pizza Hut’s latest campaign features a bolder tone of voice and a resurrection of its red-roof logo – two things its chief brand officer hopes will resuscitate consumer love for the pizza chain after a...
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Thom Yorke leverages shady phone line ad for Anima Technologies in surreal...
The king of album marketing, Thom Yorke, has pulled another innovative stunt to draw attention to the release of long-awaited solo work. Not including his score work for Luca Guadagnino's Suspiria...
View ArticleTUI’s surprise finding by testing: people don’t always like to see people in ads
Happy people enjoying a product is a standard in advertising. So, it came as a surprise to travel company TUI when reducing its focus on people in a recent campaign increased its performance. With the...
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McCann takes two Grand Prix at Cannes Lions day one
On the first day of the Cannes Lions International Festival of Creativity, McCann agencies took home two of the coveted Grand Prix prizes in the Health & Wellness and Pharma categories.McCann Tel...
View ArticleYcor withdraws from Sizmek bid, paving the way for Amazon's adtech...
Weborama, the adtech firm backed by Maurice Levy’s Ycor holding group, has confirmed it is out of the race to purchase Sizmek’s ad server and Dynamic Creative Optimization (DCO) businesses, all but...
View ArticleThe catch-22 of data privacy regulation
Privacy regulations are coming, and walled gardens are writing the laws.According to the New York Times, tech giants Google, Facebook and Amazon spent a combined $55m on lobbying last year, more than...
View ArticleTourism New Zealand creates messages to welcome the world to each new day
New Zealanders are taking advantage of being the first to see the sun each day by sending welcome messages to the world in a new campaign for Tourism New Zealand.The ‘Good Morning World’ messages will...
View ArticleGoodstuph celebrates World Pride Month by releasing limited edition...
Singapore-based social influence marketing agency Goodstuph is pledging its support for the annual Pink Dot rally by creating limited edition t-shirts and risograph prints.Pink Dot, which advocates for...
View ArticleBrand safety initiatives take center stage at Cannes
From dealmakers to yacht-partiers, revelers at Cannes are surely focused on brand safety today (18 June), after two key initiaves were unveiled.After launching last summer, the Brand Safety Institute...
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