Soft focus, subversive unease: how Greenpeace parodied the iconic Coca-Cola...
Greenpeace’s latest film tackles ocean plastic pollution through spoofing a festive medium known to the entire Western world: the famed Coca-Cola Christmas ad, which each year spawns thousands of...
View ArticleCrayola chooses Southwest Media Group as AOR for indoor experience in Plano
Dallas-based agency Southwest Media Group has been named strategic media planning and buying agency for the brand’s 'Crayola Experience' in the Dallas-Fort Worth area.Crayola's attraction, which lives...
View ArticleTV is the safest & most profitable form of advertising in the UK research...
TV adverts create 71% of advertising-generated profit according to Thinkbox’s latest study, ‘Profit Ability: the business case for advertising.'The study also revealed that all forms of advertising...
View ArticleFacebook to take on Olx and Quikr with its own Marketplace in India
Facebook is set to take on Indian online marketplace Olx and Quikr as it tests its own Marketplace to connect local buyers and sellers in India.As reported by Economic Times, Marketplace won't charge...
View ArticleFacebook tests VR experience in News Feed via a 360 degree game for upcoming...
Facebook has begun testing a VR experience in users' News Feed with its first experiment being a 'scavenger hunt' game for the upcoming movie Jumanji.The game has been published on the film's official...
View ArticleGuardian editor-in-chief Katherine Viner takes Facebook and Google to task in...
In an impassioned essay to Guardian readers, the chief editor for the publication has called out the reliance of algorithms by Facebook and Google as cause for the rise of fake news, and new pitfalls...
View ArticleFacebook, Google, Bing and Twitter join The Trust Project to help users...
Facebook, Google, Bing and Twitter have all agreed to be part of a non-partisan effort called The Trust project which is aimed at enlightening users about the difference between reliable journalism and...
View ArticleClik here to view.
Mr Porter's Mayfair pop-up store engages users with a spy-like...
In a tie-up with the movie Kingsman: The Golden Circle, digital agency Candyspace has brought a high-tech spy experience to Mr Porter's Mayfair pop-up store.The agency created two transparent...
View ArticlePouch develops AI bot to highlight Black Friday deals for Brits
Browser plugin company Pouch has developed an artificial intelligence (AI) chatbot to ensure Brits don’t miss out on the Black Friday discounts.The bot will be available for free on Facebook Messenger...
View ArticleHow America’s top marketers are leading business transformation
The business challenges that marketers face today are immense. Technology has, in a very short amount of time, democratized marketing. A company’s ethos, identity, and story is no longer created in a...
View ArticleOwn your power: Replace ‘you’re making me uncomfortable’ with something more...
I recently saw a well-meaning list of phrases women could use to combat sexual harassment. While many were helpful, I was disappointed to see this one:“You’re making me uncomfortable.”I began my career...
View ArticleFormer Barcelona & Brazil striker Ronaldinho talks ambassadorship for...
Former Barcelona and Brazil striker Ronaldinho has spoken of his pride in becoming an ambassador for London charity Football for Peace (FFP).Speaking to The Drum, Ronaldinho, who has previously served...
View ArticleGoogle responds to brand safety reports it benefited from child abuse on...
Google has responded to reports that it has benefited through adverts appearing on channels that supported child abuse after it closed channel Toy Freaks and announced that it had launched a subsequent...
View Article95% of UK CMOs review digital strategy in light of brand safety concerns
The vast majority (95%) of chief marketing officers (CMOs) at some of the UK's biggest brands have overhauled their digital marketing strategy in the last 12 months in response to growing concerns...
View Article12 men challenge ideals of masculinity in #ChangeThePicture campaign
Dentsu Aegis Network and male suicide prevention charity Calm (Campaign Against Living Miserably) are looking to break stereotypes of masculinity in a campaign that traces the mental health struggles...
View ArticleTech giants face stricter regulation on how they gather data and target...
Silicon Valley giants could be facing stricter rules on how they gather data on teenagers as part of a proposed amendment to the data protection bill.The amendment to the bill, which is currently going...
View ArticleClik here to view.
Are brands listening to customer reviews?
The world of customer reviews is changing.There was a time where a customer had to go into a store to complain. This then evolved into phoning customer services to resolve a query; then came the age of...
View ArticleAdapt or die: How technology is transforming in-store shopping experiences
Brands have been using augmented reality (AR) and virtual reality (VR) technologies to create virtual stores or smart glasses - changing the way consumers interact with and perceive brands. But does...
View ArticleYoung girls pull off slick dance moves to show 'there's more to...
The Football Association (FA) rolled out the second phase of its ‘For All’ campaign to promote equality within the sport.As part of the campaign, FA TV has rolled out a video conceptualised by VCCP and...
View ArticleProgrammatic usage to ascend to two thirds of global digital display market...
Programmatic trading is on the ascendency with it set to reach the waypoint of 67% of the digital display market by 2019, according to research from Zenith.Currently, around 59% of these ads are traded...
View Article