Teamwork difficulties mean two thirds of UK workers are struggling
Most workers in British organisations (64%) feel they are ‘struggling’ and ‘out of their depth’, according to Dropbox’s new research on the state of teamwork within businesses in the UK.Experts believe...
View ArticleBattered Honda Accord’s sleek, homemade commercial pays off as car...
The juxtaposition of seeing a worn-out, used car star in its own well-crafted auto ad has helped a couple get rid of their old Honda after the listing went viral.Early in November, California-based...
View ArticleThe evolutionary psychology of luxury marketing
What do peacocks’ tails, the grooming of bonobos and a Hermès Birkin bag have in common?They are each an instance of what evolutionary psychologists call an ‘index of fitness’.An ‘index of fitness’...
View ArticleGroupM chief digital officer Rob Norman set to retire
GroupM’s global chief digital officer, Rob Norman is to retire from the role from January next year, the WPP-owned media network has announced.Norman, who has worked with CIA and MEC, as well as...
View ArticleHanover Communications acquires and rebrands Bell Pottinger's Middle...
Scandal-hit PR firm Bell Pottinger has advanced its administration efforts by selling off its Middle East wing to Hanover Communications.The parent group of the newly-acquired agency was brought into...
View ArticleAd of the Day: KFC turns its buckets into step dance drums for a ‘modern...
KFC has foregone CGI and snow-covered scenery for a minimalist setting at Christmas, releasing a festive spot that sees an all-female six-piece perform a stripped down version of Sam Cooke’s 'Good...
View ArticleApple, Help for Heroes and the BBC top new Brand Storytelling Survey from Aesop
Apple has cemented its position as the UK’s top storytelling brand by topping the annual Brand Storytelling Survey for an unprecedented fifth time.Conducted by creative agency Aesop, the poll reveals...
View ArticleWhy copywriters are their own worst enemies
Twitter is over-run with copywriters, whining.We whine about other copywriters’ work, which is usually shit. We whine about politics, although we do this on social media rather than actually doing...
View ArticleDebenhams hands creative account to Mother after 8 years with JWT
Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and ‘express’ its new strategy dubbed Debenhams Redesigned.The department...
View ArticleIkea assembles budget da Vinci replica in ad mocking pricey art
Swedish retailer Ikea has made a name for itself on the reactive marketing front – when news broke that Game of Thrones cast members were wearing its faux fur carpets, it paid tribute to the show. It...
View ArticleWhat brand authenticity means in an age of user-generated content: 5 key...
After Pepsi and Dove were forced to pull their ads this year, receiving strong condemnation by the public - the notion of brand authenticity and why brands are failing to connect with consumers has...
View ArticleSheSays relaunches 'I Am Reindeer' scheme to shine a light on...
Global creative network for women SheSays is calling for nominations for its 'I Am Reindeer' initiative which aims to shine a spotlight on talented female creatives. Launching for its second year, the...
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Presenting the Celebrity Job Generator, inspiration for marketers eyeing...
Mo Farah’s knighthood wasn’t the only big milestone in his life this month – Virgin Media announced it had appointed the athlete as ‘director of going the extra mile’, a job title so idiosyncratic and...
View ArticleAleph Objects 'Make Everything' campaign aims to reboot interest in...
A campaign to help reboot interest in 3D printing has been developed for Aleph Objects, with the creative attempt to riff on luxury watch adverts. The first iteration of the 'Make Everything' campaign,...
View Article'2018 is the year we tackle what’s wrong with the industry’: Predictions...
As the year ends, now is the time to look to the year ahead. Join The Drum and a panel of marketers from Diageo, Jun Group, Adara who will join in conversation about what technologies and strategies...
View ArticleTesco poaches Havas Helia CEO Tash Whitmey for loyalty lead role
Havas Helia's chief executive Tash Whitmey is to depart to take on the role of loyalty and membership director at Tesco – an account her agency has held for 22 years. Whitmey is making the move...
View ArticleRussia threatens action against Google on Sputnik and Russia Today's...
Russia threatened action against Google to prevent it from pushing down articles from Russian news websites Sputnik and Russia Today (RT) in the search engine by using special algorithms. The Kremlin's...
View ArticleHow the ‘experience economy’ is changing nation branding
One of the first rules in our industry is to never reveal your age, but I’m prepared to break that to show how far nation branding has changed over the course of my career and why it’s more complex now...
View ArticleHike joins hands with Airtel Payment Bank to boost its digital payment...
To stay ahead of its rival Whatsapp, homegrown instant messaging app Hike has now partnered with Airtel Payment Bank to power its wallet and expand its reach.As part of the alliance, Airtel Payments...
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Ad of the Day: Canary Islands photoshoot camouflages people into the isles’...
The latest hero creative from the Canary Islands’ tourist board isn’t a flashy TVC but an artistic set of photographs from the Finnish Instagrammer Konsta Punkka, who depicts models disguised in the...
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