PepsiCo scores UEFA Champions League partnership extension
PepsiCo has extended its global partnership with the UEFAChampions League for an additional three years enabling the food and beverage giant to associate brands such as Pepsi Max, Walkers and Gatorade...
View ArticleGordon Ramsay gets his own Alexa skill
If you feel like getting berated for your cooking skills each night, look no further than Amazon’s Alexa, which now has a Gordon Ramsay skill.The skill was developed in partnership with Ground Control,...
View Article90% of Brits still tune into radio each week
The UK radio market holds steady, recent statistics from Rajar found that some form of radio reaches nice out of 10 members of the public each week.The numbers come from Rajar (Radio Joint Audience...
View ArticleAirAsia barks up a different tree with a Chinese New Year ad told from a...
AirAsia is welcoming in the year of the dog by telling the, now widely used, story of reunion at Chinese New Year, but with a twist, it’s told from the dog’s perspective.The ad starts out in a very...
View ArticleBehind Deezer’s plan to capture Asia Pacific’s ‘healthy competitive market’...
Deezer last week announced an extension of its major deal with Hutchison 3, launching its partnership in Indonesia for the first time.The Paris-headquartered business has been in Asia Pacific for a...
View ArticleBeing an arsehole isn’t mandatory: how to gain respect as a creative boss
I have a black belt.There. I said it. That’s out of the way. Enough #humblebragging for today. Now I can seamlessly segue into what I actually want to talk about: discipline. Respect. Humility.Martial...
View ArticleBrands that respect consumer data needn't be phased by GDPR says...
Abbie Oguntade, the vice-president of Northern Europe for dating giant Match.com, has said brands already “respectful” in the way they handle consumer data shouldn't be phased by the impending General...
View ArticleSpotX and Smartclip merger promises unified ad tech platform
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team.The merger will...
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Lay's aims to spread smiles across America with toothy campaign...
The Lay’s potato chips brand is on a mission to spread smiles by releasing specially designed bags featuring infectious smiles in support of a life-changing cause – Operation Smile.For every purchase...
View ArticleThe Drum MOMAs final entry call: judges from Google, SapientRazorfish and Havas
Google, SapientRazorfish, Nimbletank, Havas Media and Mobext and many more have joined the judging panel of The Drum Marketing on Mobile Awards (MOMA’s).Mobile marketing is seeing an incredible focus...
View ArticleTrivago hits billion-euro revenue milestone on back of tech and advertising push
German based hotel price comparison site Trivago has a billion reasons for celebration after posting a healthy 37% rise in revenues to €1.04bn, equivalent to £920m.The lodging portal has gone from...
View ArticleNews Corp CEO predicts a ‘migration to premium’ as brands traverse the...
Digital subscription and ad revenue gains helped News Corp narrow losses to $66m in the December quarter, with chief executive officer Robert Thomson hailing the recently launched ad platform News IQ...
View ArticleHow Bud Light pulled off giving free beer to thousands of Philadelphia Eagles...
If you were one of the two million people at the Super Bowl parade in Philadelphia on Thursday, chances are you spotted countless Eagles fans walking the streets with a can of Bud Light in their...
View ArticleFoodpanda pledges to remove shark fin-related dishes on its platform ahead of...
Foodpanda has signed a pledge with the World Wildlife Fund (WWF) to have shark fin-related dishes removed from its platform ahead of Chinese New Year.The food delivery company will join WWF’s ‘Say No...
View ArticleEu Yan Sang shines spotlight on the unconventional ways Chinese families...
Eu Yan Sang has launched a Chinese New Year campaign across Hong Kong and Macau, which taps into the emotional side of the festive period and calling attention to how Chinese parents show their...
View ArticleNew megaphone uses artificial intelligence to solve crowd control problems in...
TBWA\Hakuhodo, Yukai Engineering, Crimson Technology and Kotobukisun have partnered to form the Animegaphone Creators Committee to launch a new megaphone that can convert the user’s voice into someone...
View ArticleArthur Sadoun: Mediapolooza 2 is an opportunity for Publicis Groupe
Publicis Groupe chief Arthur Sadoun is a character who exudes belief in himself and his business, and the current spate of media reviews, potentially worth over £10bn in billings overall, is something...
View ArticleMudah.my brings back 'Ho Ee Ki' characters to uncover prosperity
Mudah.my, a Malaysia online marketplace, has created another campaign to follow up on its 2017 Ho Ee Ki campaign.The campaign, named ‘Uncover Prosperity’, brings back characters from last year’s video...
View ArticleViddsee unveils slate of original content for 2018
Viddsee, a Singapore online entertainment platform, has announced its original content slate for 2018 with seven new web-series that includes a short film anthology, three social documentary series, a...
View ArticleTrinity Mirror agrees £127m deal for Richard Desmond's Express newspapers
Trinity Mirror has finally agreed a long-heralded takeover of tabloid newspapers the Daily Express and Daily Star after Richard Desmond consented to their sale, alongside celebrity-focussed OK!...
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