Mastercard drops meal donation campaign following backlash
Mastercard has chosen to scrap a charitable initiative linked to football stars Lionel Messi and Neymar Jr. that many have found to be in poor taste.Last week, Mastercard announced its plans to donate...
View ArticleTotallyAwesome introduces kid-safe video on demand platform to Asia Pacific
To cope with the increasing demand for kids-safe online video content, TotallyAwesome has launched its first video on demand (VOD) ad platform in Asia Pacific.According to the Australian digital media...
View ArticleBig FM partners with streaming site Songdew on music and ads
Indian radio network Big FM has entered into a strategic partnership with online music publishing platform Songdew with the aim to offer advertising solutions.As part of the partnership, Songdew will...
View ArticleCreative Work of the Week APAC: ARCBS explains why regular blood donors are...
The winner of this week's creative work of the week in Asia Pacific is the Australian Red Cross Blood Service (ARCBS), which launched a campaign to encourage partners of pregnant women in Australia to...
View ArticleAirtel uses Instagram's collections feature to for #T20VillainHunt
Airtel India is calling out on all the people who interrupted the audience while watching the recently concluded Indian Premier League (IPL) games via Instagram.The campaign, titled #T20VillianHunt,...
View ArticleClik here to view.
Happy 50th birthday account planning: may you never go out of style
It is account planning's 50th birthday this year!Or to put it more accurately, it is the account planner’s fiftieth birthday. Looking at it another way, let’s say it will be fifty years since the...
View ArticleWoven appoint Ian Horsfall as head of delivery
Woven has announced the appointment of Ian Horsfall as the agency’s new head of delivery.Previously digital projects manager at Branded3 and works manager at Jade Print, Horsfall will work closely with...
View ArticleFour trends coming out of China and why they matter
When I lived in China over a decade ago, infrastructure was terrible despite the rapid economic development. You couldn’t really buy anything online because you were never sure it would arrive....
View ArticleGovernment allows Fox’s Sky takeover – if Murdochs and Sky News are fenced off
Matt Hancock, the UK culture secretary, has given the go-ahead to 21st Century Fox’s takeover of broadcaster Sky – however there remain concerns about the editorial independence of Sky News.The...
View ArticleHow to be interesting in an industry where no one likes your product
People actually talk car insurance on social. It’s amazing that something so mundane can be inspiring enough to tweet about. People hate car insurance. It is a necessary evil. The motivation to talk...
View ArticleBerlin Cameron adds Studio 71 exec Karen Flanagan as new managing director
WPP creative agency Berlin Cameron has named Karen Flanagan its new managing director.Flanagan previously worked for ProSieben-owned Studio 71, a creator-focused media outlet as its executive vice...
View ArticleDiscover Delicious Wales campaign launches with AgencyUK
Discover Delicious Wales - a venture partly funded by the Welsh Government - has kicked off a consumer wide campaign launch courtesy of AgencyUK aimed at celebrating Wales’ varied food producers to a...
View ArticlePeople on the move featuring Farfetch, Met Office, JWT Sydney and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleKyrie Irving's Uncle Drew character from Pepsi gets a movie and promo
Boston Celtics star Kyrie Irving just missed out on the finals, but his basketball playing septuagenarian Uncle Drew character, created by Pepsi, is back on the court and will star on the big screen...
View Article'Goodbye Mather': The Ogilvy Group announces sweeping rebrand and...
The Ogilvy Group formally announced an internal redesign of its organizational structure and an external brand refresh.The culmination of an 18-month journey by Ogilvy chief executive John Siefert, he...
View ArticleClik here to view.
Coca-Cola goes global for the World Cup with latest campaign from Mercado McCann
Coca-Cola and Mercado McCann have been working closely behind the scenes to get ready for the Fifa World Cup in Russia, putting together a campaign that will run in 200 different countries.Buenos...
View ArticlePaul Dacre to stand down as Daily Mail editor
One of British media's most dominant figures, Paul Dacre, is stepping down as Daily Mail editor after 26 years.Dacre will leave the post in November, when he turns 70, but will stay with Mail publisher...
View ArticleFacebook Watch is funding shows for CNN, Fox News, Mic and others
Facebook Watch is partnering with a slew of news publishers to create content produced exclusively for the platform.On Wednesday, Facebook’s head of global news partnerships Campbell Brown said in a...
View ArticleTwitter adds Banijay Group to growing list of production company partnerships
Twitter and France-based content producer and distributor Banijay Group have confirmed the launch of a global collaboration to monetize Banijay content.Banijay, which owns the rights to existing...
View ArticleWhy local TV is tuning into livestreaming advertising options
As the need for streaming services increases, with local stations beginning to experiment with streaming sports programming, live-streaming advertising opportunities might soon be opening up. Thanks to...
View Article