Beautiful disruption: the Insta-brands driving the beauty business
You don’t need me to tell you beauty is big business. My own bathroom cabinet is bulging with magic that keeps me moving but, for the core beauty consumer, mostly female, it’s truly a multi-billion...
View ArticleWorld Cup boosts global ad revenue by $2.4bn - China to outspend US by 500%
The World Cup is repeatedly touted as a global event that will reach as many as 3.2bn people through its run. Brands looking to grab hold of this audience will reportedly boost global advertising spend...
View ArticleIsba partners with Ebiquity on effectiveness and attribution project
The Incorporated Society of British Advertisers (ISBA) and marketing consultancy Ebiquity have joined forces with the goal of providing insight and improving industry standards in marketing...
View ArticleUnsung Heroes - the graphic designer: Mei Kimura, Rice
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.As they are seldom in the spotlight for their...
View ArticleQoo10 is the market leader in Singapore's e-commerce scene, according to...
Qoo10 has been named the leading player in the Singapore e-commerce market in 2017, beating out established players.The Singapore-based company, which is owned by Giosis, took the top spot with a total...
View ArticleThe Netflix of property search in Asia: PropertyGuru dreams big after brand...
Property is the biggest category after food and shopping in Singapore and Southeast Asia, and it is a market that constantly seeks transparency and education. It is no surprise then, making decisions...
View ArticleBeware the Blockbuster moment: pioneering the new industry paradigm of...
Complaining about the traditional ad agency model may not be quite as old as the model itself, but it comes close. Yet the model is still with us.But potentially not for much longer with looming...
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UEFA Champions League unveils new brand look focusing on the ‘starball’ design
Shortly after Real Madrid celebrated its win of the UEFA Champions League final against Liverpool, the league has unveiled its new brand for the 2018/19 season. The new UEFA Champions League brand has...
View ArticleBeats and Guy Ritchie explore the childhood feats of top players ahead of the...
Beats by Dr. Dre brought aboard Guy Ritchie to deliver a gritty look at the formative years of top footballers. The short film contains some of the Ritchie charm, and a strong soundtrack to match...
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Truth Initiative, Ad Council and US government join forces on national effort...
Opioid addiction is one of the biggest growing problems in the US, and efforts to curb opioid abuse haven’t solved the problem.The White House Office of National Drug Control Policy (ONDCP), Truth...
View ArticleMassage Envy hires Kathy Collins as chief marketing officer
Kathy Collins has joined Massage Envy as the chain’s chief marketing officer.She replaces Debbie Gonzalez, who previously served as Massage Envy’s chief brand officer.Before joining Massage Envy,...
View ArticleGeordie Greig elevated to replace Paul Dacre as editor of The Daily Mail
The Daily Mail has announced the appointment of Geordie Greig to editor of the Daily Mail.Greig’s appointment follows the departure of Paul Dacre, who had led the daily newspaper for 26 years....
View ArticleFormer JWT chief Gustavo Martinez part ways with WPP two months after...
WPP announced today (June 7) that Gustavo Martinez, one-time global chief of J Walter Thompson, has parted ways with the company.Martinez and WPP had been on the losing end of a sexual harassment case...
View ArticleAmerican Express is creating credit cards made from plastic found in the oceans
American Express is creating a credit card made primarily from plastic found in the ocean and on the coasts in an effort to reduce its environmental impact.The company is partnering with Parley, an...
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Clarks In House Design Group & WWF take home the Grand Prix at The Drum...
In a rare move from the judging panel, Clarks In House Design Group and WWF UK have both won The Drum Design Awards 2018 highest accolade, the Grand Prix. The companies produced such outstanding work...
View ArticleIAB Rolling Heavies: industry heavyweights debate influencer marketing,...
The latest IAB Rolling Heavies series has taken a detour into the world of debate, putting industry heavyweights alongside each other on a bike to argue the biggest topics about content marketing.In...
View ArticleUnicef appoint Xigen to promote #BreakTheirFast campaign
Unicef has appointed digital design agency Xigen to help create rich media activity to support their #BreakTheirFast campaign that will run in the Middle East over the final two weeks of the holy month...
View ArticleFashMash Pioneers: sustainability applied to fast fashion
For years the term ‘sustainability’ has been bandied about the retail sector with the same candid rhetoric as phrases such as consumer centric, omnichannel and mobile first, with few brands giving the...
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Creative Director's Choice: Cary Murphy of the Brandon Agency on New...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
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The Drum at Cannes 2018 - Meet The Team
Cannes 2018 Loading...Have a face to face chat with one of The Drum team at Cannes 2018. To book your slot, fill out the form below and we will respond shortly.Slot dates are open from Monday 18th...
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