Britain's secret service MI6, in its first advertisement to search for 'intelligent officers', bursts the bubble of the macho image it has as it urges more people from diverse backgrounds to join.
The campaign titled 'Secretly, we're just like you' highlights how becoming an MI6 officer is not about keeping one's cool in a shark tank but to understand others and pick up on the silent cues that matter.
MI6 will further allow children of immigrants to join for the first time after it scrapped its old policy which required recruits’ parents to have been born in the UK.
The ad was aired on Channel 4.
According to BBC, the latest official figures from March 2016 showed 24.1% of senior staff and 37.8% of non-senior staff were women. Also, there were also no British, Black, Asian, and minority ethnic (BAME) members among the senior ranks and they accounted for just 6.8% of the non-senior staff.