Ikea introduces Swedish hip-hop to the US with a product video and Spotify...
Ikea Music Lab has announced that it is introducing Swedish hip-hop in America, with the launch at the Boston Calling festival. The retailer made the announcement by announcing a new product – Swedish...
View ArticleUber CEO: Companies & governments must partner to avoid 'real...
Uber’s chief executive, Dara Khosrowshahi has called on companies to work with governments to ensure that the progress of technological automation does not cause ‘real disruption’ to some parts of...
View ArticleThe costs of a broken creative process
In a competitive pitch market, it is critical that agencies have the correct processes in place to facilitate and nurture their relationships with clients. The Drum, in partnership with OpenText...
View Article‘A strong leader develops future leaders’: Indie Insights with Jessica...
Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with Jessica Reznick, president of...
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Exploring the 9 circles of GDPR email hell
The GDPR is upon us. Once mighty brands are now ejaculating a final flurry of emails into your inbox as either Rome, or taxman Herod’s database of families with children, burns. Opinion varies.Europe’s...
View ArticleJaguar Land Rover to overhaul marketing, PR and sales functions
Jaguar Land Rover today (25 May) announced a major restructuring of its marketing, sales, service and PR functions in a move the company stated in a statement was “to meet the changing needs of its...
View ArticleVerizon gives appreciation for the troops in stitched-together mobile salute
Verizon released a new minute-long video as a tribute to those serving the country and its role connecting them to their families.As a part of the wireless carrier’s Military Appreciation Month,...
View ArticleAd of the Day: KFC's Colonel returns to UK screens in bold post-chicken...
KFC has brought Colonel Sanders back on UK TV for the first time in over 40 years, in a tongue-in-cheek spot riffing off the brand's recent chicken logistic issues across the country. The ad, created...
View ArticleSky Bet invests £1m to educate EFL clubs about responsible gambling
Sky Bet, as part of its existing deal with the English Football League (EFL), has invested £1m to educate all the EFL clubs about responsible gambling and to conduct an awareness programmes.The EFL has...
View ArticleUEFA and Snap allow fans to hold the Champions League finals trophy in AR
UEFA has collaborated with Snap to offer fans an exclusive 3D Bitmoji lens of them holding the winning trophy for the 2018 Champions League final which takes place today between Real Madrid and...
View ArticleThomas Cook & Calypso Sun to educate people about the importance of...
Thomas Cook has partnered with sun care brand Calypso Sun to provide free bottles of sunscreen to customers who reserve their sunbed online in order to educate people about the importance of applying...
View ArticleMI6 breaks out of its 'James Bond image' to recruit applicants from...
Britain's secret service MI6, in its first advertisement to search for 'intelligent officers', bursts the bubble of the macho image it has as it urges more people from diverse backgrounds to join.The...
View ArticleWWF France highlights impact of global warming to millennials through Snap Map
WWF France is leveraging Snapchat map to create awareness among the millennials about the impacts of global warming.To commemorate International Biodiversity Day, WWF France has created a series of...
View ArticleWPP advisory to reveal if it will back shareholder protest over Sorrell exit...
WPP advisory group ISS is set to reveal whether it will back shareholders in a protest over the departure of Sir Martin Sorrell.Sorrell quit the company he founded in April in the midst of an...
View ArticleMPs want gambling firms to be treated like tobacco firms, calling for ad bans...
A cross-party group of MPs and peers are pushing to have gambling companies treated like tobacco firms, calling on health warnings to be displayed on their products and a ban on advertising during live...
View Article100% brand safe and viewable: marketers eager for programmatic TV in Asia...
Singapore, as well as Southeast Asia’s, switch to digital television by the end of 2018 represents a chance for marketers to tap into the potential of programmatic advertising on television.Digital...
View ArticleOlympic champion Joseph Schooling revisits days of struggle in Hugo Boss ad
Hugo Boss ambassador Joseph Schooling reveals the struggles and sacrifices he had to endure in order to become Singapore's first gold medalist in the Olympics (in swimming).The film, created by Iris...
View Article10 questions with... Rob Morrice, chief executive of Stein IAS
The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest...
View ArticleWavemaker's Naveen Khemka named as MediaCom CEO for South Asia
MediaCom has appointed Navin Khemka as chief executive officer (CEO) for South Asia to strengthen the presence of GroupM and WPP in India.Khemka, who is currently the managing partner (North and East)...
View ArticleEx-Xerox exec Kevin Warren joins UPS as CMO
UPS has enlisted former Xerox executive Kevin Warren to the role of chief marketing officer, with a remit to handle all US and international marketing.Warren will be tasked with handing product...
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