WWF France is leveraging Snapchat map to create awareness among the millennials about the impacts of global warming.
To commemorate International Biodiversity Day, WWF France has created a series of snaps showcasing unusual heat in the Arctic on the Snapchat map.
Snapchat users on clicking the Arctic area will find videos warning them against the danger of climate change on nature and guide them on how they can take action.
Snap also partnered with UEFA to allow fans to hold the Champions League finals trophy in AR.