Samsung pipped cosmetic brand Lakme to become India's most viewed advertiser, according to a report by Vidooly.
The “Digital video advertisers landscape India” report further stated that Samsung garnered 374.61m views across its top ad campaigns. Meanwhile, e-commerce brand Myntra powered ahead of Amazon as India’s leading fashion advertiser on Youtube.
The other brands to make it to the top 10 most viewed advertised brands on YouTube in India in 2017 are ICICI Bank, Dove, Hero, Xiaomi, Myntra, Ford, Oppo and Johnsons Baby.
Vidooly tracked anonymous viewership habits of 400 million plus viewers between the ages of 18-65 on Youtube in 2017. Vidooly also tracked the top 40 most viewed and advertised brands in India across the categories of FMCG, Telecom, Consumer technology, Banking, Auto and more.
Subrat Kar, CEO and co-founder of Vidooly said: “Digital video has now become a key marketing channel for advertisers and brands. Earlier, traditional and legacy brands used to easily overpower smaller brands with their marketing spends.
However, with digital video we have noticed that even smaller brands can outpace larger brands if the content is engaging. We foresee that in the next 3 years, digital video spending globally will overtake television ad spending as more and more people resort to cord cutting and switch to online video platforms.”