Women hold up half the sky: How China is building a gender equal ad industry
A quick glance at the leadership teams of advertising and media agencies in China reveals a gender balance unmatched in other markets, with women holding the top jobs at no less than 20 leading...
View ArticleLife insurance company TAL takes to the skies to promote partnership with...
Life insurance company TAL is promoting its partnership with Australia’s Royal Flying Doctor Service (RFDS) with a new campaign. The campaign aims to launch the partnership, which will see TAL support...
View ArticleCreative Works APAC featuring Zeno Group, Posterscope, The Monkeys, Grey and...
Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC...
View ArticleBusiness news site CNBC partners F1’s McLaren underlining both brands'...
McLaren has a new partner in business publisher CNBC that will look to highlight the innovation underway at both brands.With bespoke content and commercial activity lined up to publicise the multiyear...
View ArticleGDPR: How are we interpreting the new data regulation?
GDPR (General Data Protection Regulation) is looming over many heads as the deadline for compliance in May fast approaches. It presents businesses with the largest adjustment to data protection laws...
View ArticleTwitter COO Anthony Noto departs to take up CEO role at SoFi
Twitter's chief operating officer Anthony Noto is to depart the company to join finance startup SoFi as chief executive officer.Noto, who has been with the firm since 2014, has also held the position...
View ArticleCats Protection hires Immediate Future to extend its reach on social
Feline welfare charity Cats Protection has awarded its social media marketing retainer to social specialists Immediate Future, following a competitive pitch process.Cats Protection is the UK’s largest...
View ArticleSnapchat Stories will now reach more eyeballs as app opens up Facebook and...
For the first time ever Snapchat is allowing content posted within its app to be shared to other social media platforms like Facebook and Twitter; a move that could help it broaden its userbase. The...
View ArticleDanny DeVito gets covered in chocolate for his M&M's Super Bowl ad
Danny DeVito is getting covered in chocolate for the Super Bowl as he becomes an M&M’s candy in a new ad.A teaser for the 30-second ad, which will run in the first quarter of the game, shows a...
View ArticleBring it on Bud Light: a promotional perfect storm awaits in Philadelphia
Unless you’ve been in Narnia, you surely know that the Super Bowl is around the corner, with a rematch of the 2004 season edition featuring the New England Patriots and Philadelphia Eagles. As AgileCat...
View ArticleIs it time to reposition positioning?
Quick! What’s the difference between a positioning statement and set of brand values? Or a value proposition and a brand’s DNA? What about a brand promise and a brand essence? If you answered ‘er’ to...
View ArticleAgencies baulk as P&G plans to cut another 50% from its roster and bring...
Procter & Gamble will cut its agency roster by 50% by the close of 2018, the latest act in a four-year cull witnessing some 4,700 firms axed from its books. For some agencies, this is par for the...
View ArticleFestive social ad spending up 54% as brands lean more on paid placement...
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C.The report took a sample of the brands using the 4C social...
View ArticleAvocados from Mexico features Chris Elliott in Super Bowl teaser
Avocados from Mexico and GSD&M have partnered for a fourth consecutive year to bring Avocados back to the Super Bowl, and a teaser for its in-game spot features a smarmy Chris Elliott pimping the...
View ArticleSamsung became India's most viewed advertiser in 2017, says report
Samsung pipped cosmetic brand Lakme to become India's most viewed advertiser, according to a report by Vidooly.The “Digital video advertisers landscape India” report further stated that Samsung...
View ArticlePop bolsters creative team through addition of Elaine Colenbrander as...
Seattle-based agency Pop has announced the hiring of Elaine Colenbrander, a veteran of SapientRazorfish.Colenbrander has been assigned to play a key role in driving the agency’s creative direction and...
View ArticleBusan Police creates a horror voyeur video to warn people who illegally...
Busan Police has collaborated with Cheil Worldwide to launch a campaign to reduce the circulation of voyeur videos (filming people without their knowledge).As part of the 'Stop Downloadkill' campaign,...
View ArticleVox Media and NBC Sports launch Olympics-themed podcast 'The Podium'
NBC Sports has announced a partnership with Vox Media for a podcast called 'The Podium,' which will take an in-depth look at the 18 days of Winter Olympic competition.The podcast, which will be...
View ArticleThe group business: B2B brands need to seek out senior-level 'brand...
In a global survey of 113 marketers, B2B agency Gyro found that when making purchases for business, 84% of groups relied on the preferences of a senior-level "champion" to make decisions.The survey, a...
View ArticleBold ‘Be Olympic’ brand platform for Team Canada breaks the creative mold
As the excitement for the Winter Olympics in PyeongChang ramps up, Olympics committees around the world are beginning to pour on the promotions of their participation and athletes. Team Canada, often a...
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