To commemorate the landmark decision of the Saudi Arabia government to allow women to drive, Nissan’s latest campaign sees the brand offer women a chance to learn to drive.
Nissan invited women who wanted to become licensed drivers to share their views about driving. Most of them expressed their love for the idea to drive but were anxious about what their families would think.
Nissan surprised them by inviting the male members of their family to come over and help them drive rather than a trainer, to highlight their support.
The spot aims to empower and encourage both women and their family members further with the message - “when the time comes, the decision to drive, will be entirely yours”.
TBWA: Nissan '#SheDrives'
Agency: TBWA
Client: Nissan
Date: February 2018
Nissan in its latest campaign offered women a chance to learn driving after the historic announcement by the Saudi Arabia government to allow them to drive.
The spot featured Arabic women invited by Nissan sharing how they feel about getting a chance to drive and also expressing fears and anxiety as to what their families would think.
Nissan surprised them by inviting the male members of their family to come over and help them drive rather than a trainer. Al the members were shown to be quite supportive trying to teach all the women.
The spot aims to empower and encourage both women and their family members further with the message - “when the time comes, the decision to drive, will be entirely yours”.
Credits:
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