More Super Bowl ads: a roundup of the latest entrants
Viewers of the Super Bowl used to have to wait until game time to watch the collection of highly anticipated ads, and brands used to guard their creative like a front line does a star quarterback. But...
View ArticleIntuit goes giant with animated short in its first corporate brand campaign
Intuit, the maker of financial products TurboTax, QuickBooks, Mint, and Turbo, has debuted its first-ever corporate brand campaign in the company’s 35-year history.At the center of the campaign is a...
View ArticleToyota releases two ads that will air on Super Bowl Sunday
Toyota is using 90 seconds of airtime during the Super Bowl to promote its global partnerships with the Olympics and Paralympics.The two spots are part of Toyota’s global ‘Start Your Impossible’...
View ArticleCrispin Porter + Bogusky CCO Ralph Watson exits
Ralph Watson, who had been with Crispin Porter + Bogusky (CPB) since 2014 has been relieved of his duties.A statement from a CPB spokesperson confirmed Watson's exit: “I can confirm that Ralph Watson...
View ArticleGoogle collaborates with Pepsi's Super Bowl campaign to provide VR...
Google intensified its AR/VR experience by collaborating with the latest Pepsi campaign that brings out Cindy Crawford, Michael Jackson and others for a Super Bowl ad that spans generations. Google...
View ArticleNissan rolls the wheels of change in Saudi Arabia by helping women learn to...
To commemorate the landmark decision of the Saudi Arabia government to allow women to drive, Nissan’s latest campaign sees the brand offer women a chance to learn to drive. Nissan invited women who...
View ArticleAkshay Kumar aims to bust period taboo with #PadManChallenge campaign
As part of the promotional strategy for his forthcoming movie, Padman and to break the taboo about openly speaking about periods and sanitary napkins (or a pad), actor Akshay Kumar has introduced the...
View ArticleGigi Hadid explains her view on what ‘classic’ means in latest Reebok ad
Supermodel Gigi Hadid, alongside street artists Felipe Pantone and Sany, model Sharina Guiterrez and k-pop star Somi, talks about what is perceived as ‘classic’ in modern world with the latest Reebok...
View ArticleThe Drum Search Awards: final call for entries
Industry stalwarts from the Lego Group, Facebook Atlas, Merkle and Zoopla have been confirmed as the judges for the Awards. We are extending the deadline for The Drum Search Awards to put your...
View ArticleYouTube to label State/Public funded videos to combat Fake News
To combat the problem of Fake News and improve transparency, YouTube will now start labeling the videos uploaded by news broadcasters that receive some level of government or public funding. YouTube...
View ArticleTeam GB and Visa release interactive fan app for PyeongChang 2018
Team GB and Visa have developed an interactive fan app ahead of the 2018 PyeongChang Olympic Winter Games. The companion app can be used to facilitate the live interaction with Team GB at the games,...
View ArticleNSPCC criticizes government for online code of practise absence as social...
Children's charity NSPCC criticized the government for failing to implement child safety online recommendations made in a report commissioned by ministers a decade ago. NSPCC's latest report revealed...
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Super Bowl in review: University of Oregon ad students weigh in on this...
The coveted 18-35 demographic is the target for most of the Super Bowl ads out there, so at The Drum we thought it would be a good idea to hear from the younger end of that demo to critique this year's...
View ArticleGIO wants Australians to stop guessing if they are covered by insurance
Australian insurance company GIO has unveiled a new brand positioning which seeks to question people’s views on insurance and ask them if they think they are covered or know for sure that they are.The...
View ArticleTencent invests in Wanda Commercial as it pushes into online to offline...
Tencent has teamed with ecommerce giant JD.com, electronics retailer Suning and real estate developer Sunac to acquire a 14% stake in Wanda Commercial Properties, China’s largest commercial property...
View ArticleIs Alexi Mostrous the brand safety hero that the industry needs? Help us!
Looking back at 2017, the brand safety epidemic was honestly the best and most important thing to happen to advertising.Alexi Mostrous, head of investigations at The Times published a series of...
View ArticleSchweppes enlists Vice to help it launch new drink ALT and its message of...
Schweppes has partnered with Vice Media to launch a new soft drink range called ALT. The partnership will see Vice produce a four-part co-branded video series and large-scale, roving festival...
View ArticleCilla Snowball: Why we need to say, ‘thank you’ more in business
We were discussing the problem of email overload at work the other day. Someone suggested we stop sending emails simply saying; “Thank you” in order to cut down on volume. I shuddered at the thought of...
View Article10 questions with... Liz Wilson, COO of Karmarama
The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest...
View ArticleTrinity Mirror and John Brown Media partner on branded content offering
Trinity Mirror and Dentsu Aegis are understood to be launching a joint content publishing division through the agency network’s John Brown Media. It is understood that the business is currently...
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