As part of the promotional strategy for his forthcoming movie, Padman and to break the taboo about openly speaking about periods and sanitary napkins (or a pad), actor Akshay Kumar has introduced the #PadManChallenge.
With the picture, Akshay Kumar tweeted: "Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period."
The campaign asks users to post a picture of them holding a pad on social media and then nominate their friends to do the same. So far actors Alia Bhatt and Amir Khan have posted their pictures with a pad and have nominated their other friends.
Actress Sonam Kapoor reposted Akshay Kumar's tweet on Instagram and Deepika Padukone replied to her about accepting the challenge.