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The Ad Council honors Unilever CEO Paul Polman with public service award at...
The Ad Council honored Unilever chief executive officer Paul Polman with this year’s Public Service Award at the non-profit’s 64th Annual Public Service Award Dinner on Thursday (November 30).Polman...
View ArticleMr Underbed book sells out following John Lewis plagiarism row
Every printed copy of Chris Riddell's 1986 children's book Mr Underbed has now sold out following a media storm in which the author claimed John Lewis' 2017 Christmas ad had been influenced by his own...
View ArticleRSPCA leans on abandoned cuddly toy 'Woody' to tug on heart strings...
The Royal Society for the Protection of Animals (RSPCA) has turned to a stuffed toy to tug on viewers' heart strings this Christmas, introducing audiences to neglected and abandoned toy dog, Woody....
View ArticleAmazon takes its Treasure Truck concept across the pond for UK debut
Amazon is putting itself in the driving seat once more by bringing its popular Treasure Truck concept over from the States for its UK debut.The shopping experience with a difference will tour the...
View ArticleDonald Trump, Brexit and Love Island among UK's top online searches for...
US president Donald Trump has topped the list for the most-searched term online in the UK this year, ranking above Brexit, North Korea, Game of Thrones and ITV series Love Island. Yahoo has released an...
View ArticleBBC One showcases poignant father-daughter moment in warm and fuzzy Christmas...
BBC One has struck a different chord with its 2017 Christmas ad 'The Supporting Act' which uses an animated short film to tell the story of an emotional connection between a father and his daughter....
View ArticleTechnology trends report points to ‘Augmented Humanity’ in 2018
In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will...
View ArticleAd of the Day: Age UK’s cyclical film explores the unrelenting seasons of...
Age UK has rolled out a multi channel Christmas campaign in collaboration with Manning Gottlieb OMD and Drum, urging people to donate so that no old person feels as if Christmas is just another day of...
View ArticleAfter a turbulent year, here's five reasons to be optimistic about...
For many reasons 2017 has been turbulent year, and the industry has certainly had its highs and lows. From developing tech and GDPR to sexism and diversity, brands and businesses alike have been...
View ArticleTatler on hunt for new editor as Kate Reardon resigns
Tatler editor Kate Reardon has resigned after seven years at the helm of the high society magazine.Gavanndra Hodge, the title's deputy editor, will oversee Tatler in the interim with a successor to be...
View ArticleDisney to ditch dad stereotypes in movies & marketing as it urges other...
Disney has found a disconnect between the way dads see themselves and the way they are portrayed in media and advertising, issuing a call to other brands to ditch fatherly stereotypes as it realigns...
View ArticleHow can we encourage more inclusivity in advertising? (Part 1)
It can be said that inclusiveness in advertising has taken a step forward this year, particularly with campaigns such as McCann New York's 'Fearless Girl' that champions female empowerment and...
View Article4creative's Alice Tonge takes home Creative Women of the Year at The...
2017 has been the year to push boundaries and shine a light on equality within the industry. Now more than ever, following the Harvey Weinstein scandal, it is important to recognise creative women and...
View ArticleReflections on Web Summit 2017: technology for a better future
Imagine a massive music festival - now swap the artists for speakers, the daytime entertainment for hustling start-ups and just keep the food trucks. With 60,000 visitors the Web Summit is best known...
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GroupM and Zenith forecast digital’s continued rise, along with growing...
Digital’s share of media investment will continue to rise, with total online ad spend forecast to surpass $200bn next year, according to separate reports from two of the industry’s largest media media...
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Random question at 3% Conference: Top creatives share their thoughts on...
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and...
View ArticleWinning your attention: how YouTube’s gone mobile
In order to win the coveted attention of consumers on their mobile phones – a very personal space – brands need to align with their audiences’ interests and passion points. The Drum explores how...
View ArticleBMW hired Zone after realising its future won’t be selling cars online
BMW was one of the first car brands to launch an e-commerce offering. However, the hire of digital agency Zone last week has sent a message about where its future lies – and it’s not in selling cars...
View ArticleNews Corp debuts new ad platform News IQ promising premium first party data...
News Corp has unveiled its latest digital offering News IQ, a ‘brand safe’ advertising platform boasting an audience of over 140 million in the US alone, that features all its first-party data insights...
View ArticleThe Branded Content Barometer: Christmas Special
As branded content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill reviews three branded videos and assesses the reasons behind their...
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