BBC Scotland director looks to adopt younger tone and look for proposed...
BBC Scotland has rolled forward on plans to launch a new TV channel committed to drama and factual programming, with its director Donalda MacKinnon saying the new entity will skew for a younger...
View ArticleSingapore Press Holding consolidates editorial assets of its Chinese Media...
Singapore Press Holdings (SPH) is merging its editorial resources from its Chinese Media Group (CMG), which consists of Lianhe Zaobao, Lianhe Wanbao and CMG Digital to form a new newsroom called...
View ArticleFetch collaborates with Dentsu Inc to open Tokyo office
Mobile advertising agency Fetch Media, which is part of the Dentsu Aegis Network, has announced the opening of its Tokyo office, together with Dentsu Inc. and Dentsu Digital Inc. in Japan.The...
View ArticleWalmart withdraws ‘Rope. Tree. Journalist’ t-shirt from sale
Walmart has withdrawn a menacing t-shirt from sale which apparently advocated the lynching of journalists after a journalist advocacy group complaint about the implicit threat.Black t-shirt’s bearing...
View ArticleBenetton’s shock maestro Oliviero Toscani returns to the fold with new campaign
Benetton wild child Oliviero Toscani has returned to the fold with a new and surprisingly mellow campaign focusing on societal integration.Famed for his graphic and arresting art style which produced...
View ArticleIceland unwraps tongue-in-cheek Christmas campaign
Iceland festive advertising campaign has taken a humorous approach that sees the frozen food retailer warm hearts by photoshopping popular shopping basket items such as Turkey, Lobster Thermidor and...
View ArticleFacebook brings in Meetrics as first international viewability partner
Facebook has chosen Meetrics as its first viewability partner from outwith the US as it continues to work on improving advertiser confidence in its figures following revelations that it had claimed an...
View ArticleMerkle appoints Michael Komasinski as EMEA president
Merkle, part of the Dentsu Aegis Network, has appointed Michael Komasinski as its president of EMEA to drive the agency’s ambitious growth strategy across the region.Komasinski is tasked with taking...
View ArticleClik here to view.
British consumers much 'angrier' than they were in 2016 finds BMB...
Marketing’s first ever quantitative survey of British anger has revealed that consumers are much angrier than they were in 2016. The research, conducted by BMB in conjunction with The Drum and House51,...
View ArticleBurger King's UK marketing boss is planning for a future where DOOH is...
Burger King's UK vice-president of marketing, Renato Rossi, has hinted at the fast-food chain's ambition to invest more in personalised digital out-of-home (DOOH) campaigns in order to connect the dots...
View ArticleAd of the Day: Madd Canada and Uber team up for a devastating anti-drunk...
If anyone needed a reminder that driving impaired can devastate your life, Madd (Mothers Against Drunk Driving) Canada and Uber have produced a harsh but very effective one with their latest public...
View ArticleAdvice to brands: Try to disappear completely
The building of a brand is a complex business, one that absorbs countless laborious hours and equally unlimited dollars in brand strategy, creative and media.Carefully measuring and calibrating Net...
View ArticleKellogg's faces backlash for rebranding Frosties as a ploy to escape UK...
Kellogg's is facing criticism for rebranding Frosties as an adult cereal in a bid to escape the recent child obesity sugar rules rolled out by the UK government. The government has issued guidelines...
View ArticleClik here to view.
To get Americans feeling better about the tax bill, legislators should have...
When members of your own party don’t understand a bill, how can you expect the general public to? This is the problem facing Congress ahead of a major tax overhaul, now in its umpteenth form and nearly...
View ArticleGroup Nine Media appoints Christa Carone as president
Group Nine Media has announced the appointment of WPP and Xerox veteran Christa Carone to oversee sales, marketing and data insights.Carone, who held the role of chief operating officer for WPP...
View ArticleFacebook to reportedly monetize video ads on Watch
Facebook is reportedly testing pre-roll videos on its Watch platform. Previouslt Facebook has resisted venturing into the monetization of video ads, with founder Mark Zuckerberg having even said that...
View ArticleYouTube influencers front Alzheimer's Research UK campaign
Alzheimer's Research UK has begun to leverage the popularity of YouTube influencers to raise awareness about dementia in its latest campaign. Alzheimer’s Research UK teamed up with photographer Linda...
View ArticleTime Inc sells its lifestyle brand Sunset to Regent
Time Inc has announced the sale of lifestyle brand Sunset to Los Angeles based private equity firm Regent L.P. Sunset is known to cover travel, food, wine, home and garden stories across its monthly...
View ArticleAlcohol lobbies in Australia protest the New South Wales move to ban alcohol ads
To protest against the bill to ban alcohol in New South Wales (NSW), the alcohol lobby has claimed that there is no evidence to suggest that advertising influences Australians to drink more. Even...
View ArticleBluetooth technology to occupy the biggest share of the global wireless audio...
Bolstered by the increase in demand for smartphones, bluetooth technology is set to hold the largest size of the wireless audio market by 2023. The wireless audio market is estimated to grow at a CAGR...
View Article