What’s to come from Instagram museums?
If future archaeologists were to dig up remnants of present-day America, they would likely conclude that our civilization worshipped food and drinks as deities. Their evidence: the culinary-themed...
View ArticleSan Miguel charges £17 to take part in experiential marketing activity
Premium beer brand San Miguel this week ran an ‘experiment’ in a pop up space in London to allow consumers to find out if they valued possessions or experiences more. The experiment was part of the...
View ArticleCelebrity coaches give NFL players advice on how to celebrate touchdowns
The National Football League (NFL) is premiering a new multi-platform ad campaign, ‘Get Ready to Celebrate,’ to kick off the new season of Sunday Night Football, and it has enlisted some celebrity...
View ArticleStar Sports campaign to recruit Indian football fans to help sport grow
Star Sports in its latest campaign for Indian premier football league, Hero Indian Super League (HISL) is urging Indians to become fan of Indian football to help the sport grow.The campaign spot titled...
View ArticleJordan Brand dunks in first football club deal with Uefa's Paris...
Jordan Brand has inked a partnership with Uefa Champions League team Paris Saint-Germain that marks the first time the Jumpman logo will be affiliated with a European football club.Aside from making...
View Article‘The Vote Needs U’ encourages voters to take a stand on hot-button issues
With an important midterm US election coming up November 6, Rochester agency Partners + Napier has launched a provocative ad campaign to encourage voting, called The Vote Needs U.The campaign was...
View ArticleTV Ad Spend Weekly: Pizza Hut picks up NFL deal where Papa John's drops off
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View Article‘We need to be the change’: rising, veteran luminaries highlight Ad Club of...
The Advertising Club of New York’s Ad People of the Year gala honored a group of esteemed industry icons while giving a nod to the young talent already making waves in advertising’s largest market.The...
View ArticleFork Media and Ziff Davis join forces to launch Mashable India
Indian publishing company, Fork Media has joined forces with digital media company, Ziff Davis to operate Mashable India.The extended partnership builds on Forks' existing operation of other Ziff Davis...
View ArticleAdobe Systems reportedly in talks to acquire Marketo
Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports. According to VentureBeat, the acquisition of Marketo, which...
View ArticleITV enters bidding for Endemol Shine
ITV is reported to be in the race to buy Endemol Shine, the production company responsible for Peaky Blinders, Big Brother and MasterChef.The Dutch company is estimated to be worth £3bn. The Times’...
View ArticleNetflix hunts permanent UK production studio
Netflix is on the hunt for a permanent production space in the UK, according to reports.The Guardian cited anonymous sources in the film industry as saying that Netflix has identified the UK “as a...
View ArticleDesperados submerges party in world’s deepest pool for multi-sensory stunt
Desperados has taken the party underwater in a new experiential effort for the ‘Release Your Inner Tequila’ campaign.The Heineken-owned brand rented out the world’s deepest pool and hosted a ‘Deep...
View ArticleThe Drum Presents: Steve Henry & Patrick Collister discuss the merits of...
The Drum presents Crouching Tigers, a fortnightly chat show starring creative stalwarts Patrick Collister and Steve Henry. This week, the duo discusses Nike's embrace of Colin Kaepernick.Produced by...
View ArticleIs blockchain bullshit? Examining its current worth to digital advertising
Blockchain is the biggest buzzword of 2018. There have even been suggestions it could be the solution to the flaws in programmatic, but many are sceptical. While we understand blockchain can bring much...
View ArticleStars warn that once you go Hulu you can’t go back
On the heels of winning four 2018 Creative Arts Emmys, Hulu is taking its advertising to the next level. The streaming company’s ‘Better Ruins Everything’ brand campaign stars many of today’s biggest...
View ArticleUSA Today creates AR experience exploring Chicago underbelly to promote The...
USA Today has created an augmented reality experience to draw the public’s attention to its new podcast The City.Having enlisted investigative journalists and public radio veterans to lead the...
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Emmy nominee Issa Rae celebrated by Samsung with career synopsis video
Samsung has teamed up with Emmy Award nominee Issa Rae (Insecure) and award-winning music video director Lacey Duke to celebrate Rae’s big moment during her big moment as a nominee for her show...
View ArticleChris Thile and Merrill Garbus write a song for Spire Studio in four hours
Audio technology company, iZotope, reached out to two amazing songwriters to show off the easy-to-use, mobile Spire Studio, which users can record, edit and mix eight audio tracks, simply by using a...
View ArticleInstagram Stories rolls out in-app shopping globally
Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It's also launching a personalised 'shopping channel' within...
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