Michelle Obama leads a star-filled cast to encourage students to take control...
Former First Lady Michelle Obama is featured in a new campaign for her Reach Higher initiative, called ‘Worth It’ that features plenty of stars encouraging students to overcome their fears and...
View ArticleVodafone remains most valuable UK brand but the innovators are chasing, finds...
Vodafone remains the UK’s most valuable brand according to WPP and Kantar Millward Brown’s annual BrandZ Top 75 Most Valuable UK Brands List.The UK telecom firm held the top spot, increasing its value...
View ArticleWhy brands need to use KOLs (influencers) in China
If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader)...
View ArticleG-Star Raw appoints Portas as UK lead strategic agency to fulfil...
Dutch jeans brand G-Star Raw has appointed Portas as lead strategic agency, in a bid to strengthen the G-Star brand in the UK.Founded by Mary Portas, the brand consultancy and creative communications...
View ArticleThe Telegraph claims to reach 3 million teenagers a month on Snapchat
Having recently celebrated 3 million online registrations, The Telegraph has now revealed a more unexpected milestone: reaching 3 million teenagers a month on Snapchat.That figure is counterintuitive...
View ArticleFour ways to monetise original social media content
Research has shown that the average person spends around two hours a day on social media, which isn’t surprising when you realise there’s an estimated 2.62 billion active users across all platforms....
View ArticleApple’s FileMaker introduces humorous ‘Innovation Without the Hype’ campaign
Apple subsidiary FileMaker and S4 Capital production companyMediaMonks have worked together to give a humorous spin on why you should use the workplace innovation platform.The ‘Innovation Without the...
View ArticleMetamorphic model Jazzelle Zanaughtti fronts Asos campaign
As the autumn/winter season begins, Asos is bringing fashion to the fore and encouraging customers to explore every part of their personal style, in its latest marketing push.The face of the campaign...
View ArticleCreative Director’s Choice: Superunion’s Ross Clugston on Patagonia’s...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This week,...
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NBA gears up for season with tip-off campaign film and global push
While football season is just underway, some people are already ready for basketball. The NBA is gearing up for the season with the fourth installment of the ‘This Is Why We Play’ global campaign, and...
View ArticleTaco Bell takes a global approach to National Taco Day with festivities in...
Taco Bell may be known for its Americanized versions of tacos and other Mexican-inspired dishes, but it knows that the taco – in its many forms – is loved around the globe. That’s why the fast food...
View ArticleArgos champions convenience as a household prepares for a Royal visit
Argos’s new brand positioning is ‘You’re Good to Go’, and it has started rolling out films showing how the retailer has consumers covered for any unexpected developments.A spot from The&Partnership...
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The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React...
Dutch creative production company MediaMonks, together with Nike’s agency Wieden+Kennedy, developed the truly reactive Game of Go, a running video game where runners are invited to experience the new...
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'Cookhouse & Pub' from Whitbread : Case Study
Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, appointed Bonfire to create the branding for its newest pub restaurant offering Cookhouse & Pub.ApproachWhen Whitbread...
View ArticleThe key to success that isn’t talked about: survey puts 'mental...
The specialist accountancy firm behind the annual Benchpress report into UK independent agency performance has launched a new survey into the mental resilience of agency owners.The survey - which Peter...
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Sweden Unlimited goes from pop band to fashion marketers to international...
The three main players of the creative agency, Sweden Unlimited, started as makers in the music industry, but as they found their respective strengths in digital and fashion, they formed into a trio of...
View ArticleThe Drum Lab's New York Minute: do you want to take part in our new...
The Drum has launched a new venture this year called Drum Labs which looks to test out the latest marketing technologies in the market, and we are heading to the bright lights of the Big Apple.Think of...
View ArticleChild abuse content found on Instagram’s IGTV
Sexually suggestive videos of children and footage of a mutilated penis have been found on Instagram’s new longform video section IGTV – raising concerns over the platform’s vetting processes.The...
View ArticleSpotify and Ancestry invite people to create custom playlists based on their DNA
Ancestry and Spotify have joined forces in a campaign that marries science, technology and creativity to deliver personalized experiences and new findings for consumers. Specifically, people can now...
View ArticleAmtrak chooses partnership led by Y&R and including Wunderman and...
Amtrak, the main rail carrier in the US also known as the National Railroad Passenger Corporation, has chosen an Amtrak Partnership, led by Y&R North America and made up of Wunderman, MediaCom and...
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