Channel 4 airs 'eclectic, unpredictable' rebrand across all of its...
Channel 4 has rolled out an ambitious, company-wide rebrand set to make each of its channels distinct yet cohesive. The look has been designed to accommodate audiences’ increased digital consumption on...
View ArticleSnapchat rolls out self-serve shoppable ads globally
Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its e-commerce revenues with a multitude of updates.The move shows the company is increasing both the...
View ArticleThe Clearing creates new brand for Ti Media's shopping service
Brand consultancy The Clearing has created and launched a brand for ecommerce shopping service Ownable with Ti Media (formerly Time Inc Media).The partnership allows readers to place orders for...
View ArticleBBC Two and Channel 4 rebrands dissected by designers
BBC Two and the Channel 4 network both issued all-encompassing rebrands on the same day.On Wednesday 16 September, the two leading UK broadcasters refreshed their channels to make them fit for modern...
View ArticleHulu, Roku named among first partners with Innovid’s self-serve ad composer...
Innovid has listed Hulu and Roku among initial partners in its launch of OTT Composer — a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for...
View ArticleA story about the failure that created the future
Ambition drives us forward. A trite comment perhaps, but I’ve an ambition to make a film one day and if I had the opportunity this is the film I’d make. Next Tuesday with the help of our friends at...
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Creative Director's Choice: Missy Thompson of the Brandon Agency on...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This week,...
View ArticleFCB becomes third IPG agency to reel in 4A's diversity vet in year with...
FCB Global has announced the hire of Taylor Yarbrough, former 4A's manager of talent initiatives, as its associate director of global culture and inclusion.In an announcement made by global chief...
View ArticleHavas, other holding companies, under federal investigation for media buying...
US federal prosecutors have launched a probe into the media buying practices of Havas, as well as other members of the “big six” holding companies.According to the Wall Street Journal, subpoenas have...
View ArticleMailchimp plays up its ‘unconventionality' in brand and UX redesign
Mailchimp has received a new brand identity, customer experience and website, working with partner agencies Collins and R/GA to put together the finished product.Brand experience firm Collins helped...
View ArticleWPP ushers in a new era of ‘warmth’ by doubling down on UN Women partnership
WPP is intensifying and refocusing its support of UN Women, committing to enhanced media plans and dedicated creative executions as the holding company enters a more caring era under Mark Read.Read,...
View ArticleBBC marketer Philip Almond departs to set up own consultancy
BBC’s director of marketing and audiences, Philip Almond, will leave the business in the coming weeks to launch his own consultancy.The BBC said his£211,000 a year role will not be replaced. Instead,...
View ArticleYou don’t need unicorns – you just need to know how to grow horns
I started my career in new business. I’m now chief executive, and I’m still just as passionate (maybe even more so) about hiring new business talent than when it was my sole focus. Partly because it’s...
View ArticleWords of advice for aspiring global marketers from Emirates, Tata, Pfizer and...
As part of the World Federation of Advertisers (WFA) partnership with The Drum to find the next Global Marketer of the Year, we asked the judging panel for some words of advice for marketers. Read...
View ArticleA ploy to advertise advertising (and the awards) with One Minute Briefs
If the very word ‘advertising’ makes you shudder in your skin, then we dare you to not to smirk, smile or sneer at our resurrection and reclamation of the word with our #LongLiveAdvertising campaign to...
View ArticleStella Artois celebrates the 'Art of Living' in film series...
Stella Artois states in its ‘Joie de Biere’ campaign that it believes that life is most enjoyable when every moment is savoured. In a new digital series, ‘The Art of Living,’ as part of the campaign,...
View ArticleUK media consultancy ID Comms launches stateside
ID Comms, a UK-based media and advertising consultancy, is set to open a dedicated New York City office serving US-based chief marketing officers, media directors and procurement executives.The outpost...
View ArticleIsobar and Buick utilize Google’s Director Mix for a comprehensive campaign
Global digital agency, Isobar, recently teamed with Buick for a campaign utilizing Google’s advertising beta tool, Director Mix. The agency states that Buick is the first US automaker to utilize the...
View ArticleFacebook advertisers on alert as network breach exposes 50m user accounts
Facebook has confirmed almost 50m of its user accounts have been compromised following a hacker attack on its network earlier this week (25 September).The company today (28 September) announced...
View ArticleESPN appoints 15-year vet Laura Gentile its top marketer
ESPN has announced the appointment of Laura Gentile as the network's senior vice president of marketing.Gentile and her team will be responsible for developing and managing all aspects of the ESPN...
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