Objects in Apple iPhone XS are larger than they appear in ‘Growth Spurt’ ad
When taking pictures with the new iPhone XS or iPhone XS Max, prepare for the subjects of said photos to grow exponentially. That’s the concept behind the latest ad by Apple for its largest display...
View ArticleReaction: Facebook advertisers on alert as network breach exposes 50m user...
Facebook has confirmed almost 50 million of its user accounts have been compromised following a hacker attack on its network earlier this week (25 September).The company today (28 September) announced...
View ArticleLaLiga partners Unilever to engage fans globally
LaLiga has signed a sponsorship agreement with Unilever until 2021 to expand its reach and strengthen its global strategy.As part of the deal, Unilever will have immersive matchday experiences with...
View ArticleThe Drum Presents: Tom Ollerton talks to Craig Hepburn, digital...
Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former...
View ArticleBrewDog ends its association with Scofflaw over free beer to Trump supporters...
Scottish craft brewery BrewDog has terminated its partnership with Scofflaw after the latter dispersed a press release where it mentioned that it will offer free beer to Donald Trump supporters in the...
View ArticleAdvertising Week at 15: Looking back on the origins of the global event
Sometimes the future takes root in the mundane. For Matt Scheckner it was a random phone call in July of 2002. Abby Hirschhorn, DDB Worldwide CMO, was looking for a big idea in support of an effort led...
View ArticleCompanies set to spend $65.8bn on sponsorship deals in 2018
Money spent on sponsorship deals are set to rise 4.9% this year, with most of the cash going on sports as it offers engaged, multi-screen audiences, according to data by the World Advertising Research...
View ArticleEasyJet app reveals Look&Book feature that arranges holidays from...
EasyJet customers can book holidays by uploading Instagram images into the airline's app.The Look&Book image search feature on the app is positioned to suggest destinations to users based on the...
View ArticleAd trade bodies unveil data transparency label inspired by food traffic light...
Advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection,...
View ArticleOpel appointment sees McCann set up dedicated Frankfurt creative team
Opel, the Vauxhall-owned car brand, has named McCann as its European creative agency, effective from the beginning of 2019.The appointment will see McCann work on the promotion of the brand during the...
View ArticleThe Drum Arms in NY: pints, panels & parties
Pints, panels and parties all around. The Drum Arms in Cannes earlier this year was just that. Engaging, up close and personal, with the most pertinent industry debates. We opened The Drum Arms with...
View ArticleJellyfish acquires The ASO Co as it doubles down on app space
Jellyfish has acquired The ASO Co, an App Store optimisation agency that counts Spotify, eBay and Twitter among its clients.The digital marketing shop hopes the buy will expand the current app services...
View ArticleThe future creative department should be more Kraftwerk, less Nickelback
“Eurgh.”Did you hear that?That’s some of today’s creative departments pulling their muscles, wheezing, sighing as they slump into moth-bitten armchairs.They’re tired, no longer fit for...
View ArticleLegislation, taxation, communication: the next wave of changing plastic...
Looking back at advertising from the 50s raises modern eyebrows. On one hand, your doctor would recommend you cigarettes; on the other, a man in a hat touted plastic items as a cheap, disposable,...
View ArticleJohnnie Walker serves up frozen scotch inspired by Game of Thrones’ White...
Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game of Thrones.The drinks brand has released a single malt scotch whisky inspired by Game of Thrones'...
View ArticleEuropean Union to slam $1.63 bn fine on Facebook for data breach
Facebook can allegedly face $1.63 bn in fine from the European Union (EU) privacy watchdog for data breaches, as reported by The Wall Street Journal.Facebook's lead privacy regulator in Europe,...
View ArticleFacebook’s Carolyn Everson on the ‘foundation of trust’ needed for the...
Carolyn Everson, vice president, global marketing solutions for Facebook, knows that trust in the platform is needed for its survival, and she stated her case for that on the first day of Advertising...
View ArticleIPG completes $2bn acquisition of Acxiom
Interpublic Group has completed the $2bn acquisition of data marketing services company Acxiom which it has said will lead the network into ‘a future in which data-driven marketing solutions will be...
View ArticleOgilvy UK shakeup continues as strategy chief Kevin Chesters resigns
Strategy chief Kevin Chesters has become the latest high-profile departure at Ogilvy UK as the agency's dramatic restructure and staff shakeup continues.Chesters, who has resigned from the agency...
View ArticleThe Drum Marketing Awards USA makes its debut for 2019 at Advertising Week...
It's Advertising Week New York and what better way to celebrate than announcing that The Drum Marketing Awards are coming to the US.These awards are designed to ensure individuals, agencies and...
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