Facebook global creative director Andrew Keller on why creative ideas need to...
Brands and businesses must remember what the internet was made for - connecting people - says Facebook’s global creative director Andrew Keller.Keller joined Facebook as global creative director in...
View ArticleBusch pushes people outdoors to find free beer and help plant trees with...
Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the brand has launched an outdoor challenge nationally in forests across...
View ArticleClik here to view.
Ads We Like: Park MGM goes cinematic with micro-films by Gondry bros to...
The new Las Vegas resort from MGM Resorts and Sydell Group, Park MGM, is going Hollywood in the shortest fashion possible. Las Vegas Love Stories is a collection of feature films made in partnership...
View ArticlePaul Gubbins: Thoughts from the programmatic coal face...
It's been a hectic few months in the ad & martech sector so I wanted to share a brief overview of some of the things that have caught my eye.. Dmexco Off the bat, Dmexco is not going anywhere. It...
View ArticleAT&T rolls up adtech offerings into Xandr, taking on Oath’s services head-on
AT&T has announced the launch of Xandr, its new advertising offering that consists of recent acquisition AppNexus, AT&T Adworks and its other adtech services.Xandr, named after AT&T...
View ArticleJustworks makes human resources a storybook saga with animated subway posters
Justworks released a series of animated posters for its latest campaign, making the services it provides into illustrated sagas.The new chapter to its #WorkFearlessly campaign, made with agency partner...
View ArticleClik here to view.
Brat reaches teen and tween audience with smart mix of scripted shows and...
Everyone in marketing is always clamoring to reach a younger generation. With millennials already a force, brands and marketers are turning their attention to the up-and-coming Gen Z audience, with...
View ArticleClik here to view.
TV Ad Spend Weekly: Allstate lends a hand for Hurricane Florence relief for...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleHome robotics brand Anki unveils its good bot Vector, and all its hellish...
Home robotics company Anki has released an ad for Vector, its ‘good robot’, to appeal to consumers fearful of a world filled with mechanized destroyers.The Wieden + Kennedy crafted spot shows a...
View ArticleClik here to view.
Amazon and Protein World rapped by ASA over 'misleading' health...
Ads from Amazon and Protein World directing consumers to health supplements have been banned by the Advertising Standards Authority (ASA) after the watchdog ruled that web page headers and signposts...
View ArticleSingles' Day, Black Friday and Christmas are coming - here's what...
Social media ads, digital influencer reviews and endorsements, sponsorships, product placements, billboards, print and radio ads: consumers are inundated all day, every day as brands jostle for...
View Article‘We do advertising and we are really good at it’ – Y&R’s David Sable on...
In recent years, the advertising industry seemed to lose its sheen to those working within it. There was a lot of moaning and hushed tones when people were asked ‘so what do you do?’ at parties. That...
View ArticleThe Drum at Advertising Week NY 2018: Everything you need to know
As the ad industry ascends on New York to attend Advertising Week, it’s without question that The Drum and its pop-up pub The Drum Arms will be there. If you’re tired after a long day on your feet,...
View ArticleCBS names Time Warner, Citigroup vet Richard Parsons interim chairman
CBS has announced the appointment of Richard Parsons at its interim chairman, taking over from Leslie Moonves, who had resigned over a multitude of sexual assault and misconduct allegations.Parsons...
View ArticleClik here to view.
Gore-Tex introduces new Infinium products with ‘Tested for Life’ campaign
Gore-Tex helped set the standard for water-resistant outdoor fabrics over 40 years ago. Now, W. L. Gore and Associates (Gore), the company that created Gore-Tex fabrics has launched a global campaign,...
View ArticleThursday Night Football on Fox gets quick-hit dedicated spots for each game
The NFL’s Thursday Night Football Presented by Bud Light on Fox debuts September 27, and the network is prepared with a ‘Now It’s a Game’ campaign by Wieden+Kennedy New York. It celebrates a schedule...
View ArticleWhat can advertising learn from the film industry?
The ad industry is evolving at breakneck speed to prepare for a platform-based, non-AOR future. It’s like reading tealeaves to predict the outcome, but there is a cousin industry we can look to for...
View Article'A whole new standard of low-class' – Facebook exec hits back at...
Facebook's former Messenger chief has responded to WhatsApp co-founder Brian Acton's claims that his exit from the Facebook-owned platform was spurred by Mark Zuckerberg’s insistence on bringing ads...
View ArticleClik here to view.
What creating fake ads though a fake agency taught me about brand activism
Imagine scrolling through your social media feed and coming across an ad for Amber Alert Lager (for the gentleman who doesn’t like to wait) or Thwongs (thong diapers for the fashion-forward mom). How...
View ArticleTimes Up Advertising takes aim at Supreme Court nominee Kavanaugh amidst...
Times Up Advertising, the first industry chapter of Hollywood-borne activist group Times Up, has released its first spot, calling upon Judge Brett Kavanaugh to withdraw himself from consideration for...
View Article